Remote Lifecycle Marketing Manager

Summary

Join Tailscale as a Lifecycle Marketing Manager and build a marketing program that serves both sales and self-service acquisition funnels, leveraging automation techniques, user data, and creative content.

Requirements

• 5+ years of experience in a B2B lifecycle marketing role at a technology startup and a track record of driving conversion rate improvements
• Expert in marketing automation technology, preferably HubSpot
• Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders
• Strong analytical skills with the ability to work with data and make informed decisions
• Experience and passion for working cross-functionally within a go-to-market organization
• Excellent writing skills with the ability to create lifecycle content for review by SMEs
• Self-starter who can drive recommendations and decisions with minimal oversight
• Results-oriented with a collaborative and proactive mindset; customer-first mentality

Responsibilities

• Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel
• Define and execute email marketing automation campaigns to support each stage of the user journey including email drips, trigger-based comms, nurture sequences, and ad-hoc announcements
• Warm up prospects from various conversion points (content, events, trial signups, demos) to drive product adoption and sales conversations
• Partner with Marketing Operations to ensure a healthy marketing database and ensure the lifecycle program has the data it requires to be successful
• In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements
• Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation
• Adhere to email best practices, including compliance, design (browser rendering), and cadence
• Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics
• Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program

Benefits

• An inclusive, flexible environment where you can be your authentic self
• A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles)
• Comprehensive group benefits with no waiting period
• All-remote with the opportunity to work from anywhere —enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you)
• Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team/department off-sites, or use your individual travel budget to meet up with team members in Canada, the US, or the UK
• Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities
• Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world! We encourage all Tailscalars to take 4-6 weeks of vacation annually
• A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own
• Generous parental leave program from your first day. We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks