Remote Marketing Director

Summary

Join our team as a Marketing Director to own and grow Urban Insight's marketing function, defining and executing strategies to increase marketing qualified leads and conversion rates.

Requirements

• 7+ years of experience in marketing, including demonstrable experience in developing marketing strategies, managing budgets, and executing campaigns across various channels, including digital and offline
• Ideal candidate will have experience marketing B2B Professional Services such as a web design agency, marketing agency, or consulting firm to both nonprofits and for profits
• Minimum CEFR C1 level with English (ideally C2)
• Demonstrated success growing MQLs and providing a strong ROI
• Highly motivated and tenacious personality
• Experience with experimentation and execution on a variety of digital marketing channels, like email, social media, thought leadership, video, websites, and more
• Experience working independently on a marketing team of one, with cross-functional support
• Strong data analysis and prioritization skills
• Bachelor’s degree or higher required
• Familiarity or willingness to learn marketing and digital tools like Hubspot, Canva, Google Suite, Jira, Notion, Google Analytics, content management systems, and more

Responsibilities

• Develop a comprehensive marketing strategy with guidance from the CEO, COO, and Director of Client Development
• Drive growth via setting goals, defining target audiences, creating business cases for marketing activities based on impact, and managing the budget
• Develop and maintain our brand strategy, messaging, and visual identity across all marketing channels and sales deliverables to enhance brand visibility, recognition, and alignment with the company's mission
• Develop account-based marketing (ABM) messaging and successfully plan, execute, and analyze marketing campaigns and establish key B2B funnels to increase MQLs and achieve conversion goals or other business objectives
• Increase conversion rates through conversion rate analysis, A/B testing, UX, and customer journey optimization, lead nurturing, and landing page optimization
• Lead content development and creation across all channels for the agency including sales and marketing collateral, email, website, blog, whitepapers, video, newsletter, social media, and conference/field events
• Using Hubspot and other available tools, provide detailed analysis and reports on conversion metrics, campaign performance, and ROI to recommend investment in marketing activities

Benefits

• Paid time off (15 days increasing to 20 after four years)
• Holiday time off (~10 days per year)
• An annual customized training plan and time to study
• Performance and compensation reviews annually