Remote Marketing Lead

Summary

Join Synonym as the Marketing Lead to help define and execute on demand generation and account-based strategy across product offerings. This role will involve creating marketing playbooks, developing sales enablement materials, generating qualified leads, writing compelling content, and building a strong community around bioeconomy thought leaders.

Requirements

• 4+ years of marketing experience working in-house or at an agency, preferably in the biotech, SaaS or real estate
• Experience running account-based marketing strategies and campaigns
• Experience creating and executing on successful paid advertising campaigns
• Strong written and verbal communication skills with the ability to articulate scientific and technical concepts to non-technical audiences
• Familiarity with marketing tools such as Google AdWords, LinkedIn, Mailchimp, Figma
• Experience managing external vendors such as (but not limited to) designers and agencies
• Experience working in a early stage, fast growing startup preferred

Responsibilities

• Work closely with the Business Development team to define and implement a comprehensive marketing strategy for key prospects throughout all phases of the sales funnel, from demand generation to deal closure
• Create content focused on our products, industry and company including email, blog posts, whitepapers, newsletters and videos that move customers through our sales funnel and position Synonym as the thought leader in biomanufacturing
• Work with Business Development to conduct market research and segmentation to understand and target ICPs within the Fortune 500 and startup ecosystems and create strategies to generate qualified leads in these markets
• Develop sales enablement assets, such as case studies, landing pages, and pitch decks, to accelerate Business Development efforts in all phases of the sales funnel
• Plan, execute, manage and optimize ad campaigns on platforms such as Google Ads and Linkedin advertising channels to maximize ROI and achieve business goals
• Maintain and own Synonym’s social media calendar (with a primary focus on LinkedIn) writing engaging copy and creating supporting visual content

Benefits

• Comprehensive medical, dental and vision coverage
• Daily lunch allowance
• Beautiful office in SoHo (NYC)
• Competitive compensation packages, including equity