Product Marketing Lead

Summary

Join HealthJoy's Product Marketing team as a key member driving high growth and impact. You will provide strategic oversight on product positioning, ensuring alignment with the company's value proposition. Develop a deep understanding of buyers and maintain buyer personas. Collaborate with product management, marketing, and other teams to execute GTM strategies. Analyze product adoption and identify opportunities for improvement. This role requires 7+ years of experience in product marketing, preferably in healthcare technology or benefits, strong market research skills, and excellent communication abilities. HealthJoy offers a competitive salary, comprehensive benefits, and a remote-first work environment.

Requirements

• 7+ years of experience in product marketing, preferably with a focus on B2B or B2B2C business models in the healthcare technology or benefits space
• Understanding of the healthcare technology or benefits market
• Strong experience leading market research, product messaging & positioning, and GTM strategies
• Experience collaborating with multiple stakeholders and driving alignment
• Excellent oral and written communication skills
• Ability to manage projects efficiently with high standards for quality of work and a high-level of accountability
• Problem solver mindset with an ability to navigate ambiguous projects
• Bachelor’s or graduate degree in marketing, healthcare, business, or related field

Responsibilities

• Provide strategic oversight on all product positioning to ensure it ties back to HealthJoy’s value proposition
• Provide strategic oversight across launch plans to ensure that launch activity feels cohesive to our audience and aligns with industry seasonality for maximum impact
• Evaluate performance of GTM strategies and provide data-driven recommendations to improve launch effectiveness
• Develop a deep understanding of our buyers (including channel partners) and their needs
• Maintain buyer personas and lead projects related to interviewing or gathering information about our buyers to keep personas up-to-date
• Develop strong relationships with your product management counterparts
• Keep up with current product roadmap and roadmap changes (including maintaining roadmap deliverables)
• Advise product management on ideal launch timing based on industry seasonality
• Maintain a deep understanding of our current product
• Keep up with market trends
• Keep up with new and existing competitors and alternatives
• Maintain competitive positioning and battlecards
• Oversee win/loss analysis program
• Own product positioning, messaging, and GTM strategy for benefits engagement product enhancements
• Collaborate with Marketing, Enablement, Customer Success, Sales, and other relevant teams to develop and execute a strong GTM strategy that will drive product awareness and adoption
• Ensure new launches support or enhance our overall benefits engagement narrative
• Partner with Revenue Enablement team to develop and conduct product training (how to position, key messages, their role in our GTM strategy), certifications, etc. for our Sales and Customer Success teams
• Analyze product adoption and identify opportunities to improve positioning or GTM strategy for better adoption

Benefits

• Medical, Dental and vision insurance packages
• HSA contribution match
• Stock options for eligible roles
• 401k match
• Paid parental leave
• Company sponsored Short Term and Long Term Disability coverage
• Flexible PTO
• Remote-first employer