Marketing Lead

Summary

Join FIVA, a DeFi protocol on TON, as our Marketing Lead to spearhead our daily marketing operations. Working closely with the CMO, you will execute our marketing strategy and manage diverse initiatives, from content creation to community events. This role demands coordinating multiple projects, ensuring alignment with our protocol's growth objectives. You will be responsible for tracking campaign performance, overseeing content calendars, and collaborating with external partners. The ideal candidate possesses strong project management skills and a deep understanding of DeFi.

Requirements

• Fluent in English
• Experience in crypto/DeFi marketing
• Strong project management skills
• Understanding of DeFi concepts and yield mechanics
• Experience coordinating multiple team members
• Ability to analyze marketing metrics and adjust strategies
• Good eye for design and content quality

Responsibilities

• Execute and optimize marketing campaigns across different channels
• Coordinate content creation with writers, designers, and SM team
• Manage our event presence (AMAs, Twitter Spaces, community calls)
• Track campaign performance and prepare reports
• Oversee content calendar and marketing timelines
• Coordinate with external marketing partners and agencies
• Help develop marketing materials for new protocol features
• Ensure consistent messaging across all channels

Preferred Qualifications

Be comfortable managing multiple projects while keeping everything aligned with our goals and brand voice