Marketing Lead

Summary

Join Pearl Talent as a Marketing Lead and drive brand awareness, demand generation, and customer engagement for a healthcare AI assistant company. This fully remote, full-time position offers a flexible schedule and significant growth potential. You will be responsible for content creation and distribution, community engagement, and marketing analytics. The ideal candidate possesses 1-3 years of digital marketing experience and strong skills in email marketing, social media, and content creation. Pearl Talent provides a comprehensive compensation package including generous PTO, mentorship, professional development opportunities, and a global networking environment.

Requirements

• 1-3 years of experience in digital marketing, growth marketing, or content marketing
• Strong knowledge of email marketing, social media strategy, and content marketing
• Familiarity with SEO and website performance tracking tools
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp)
• Strong copywriting and storytelling skills

Responsibilities

• Develop and manage educational and promotional content (blogs, case studies, newsletters, social media posts, etc.)
• Focus on SEO-optimized website content and engaging social media graphics and videos
• Create social media content tailored for LinkedIn, Twitter, and other relevant platforms
• Using founders’ LinkedIn to create organic content and KOL posts
• Graphics creation for social media, from static to carousel-type graphics
• General video editing knowledge for repurposing existing videos
• Collaborate with internal teams to refine messaging and ensure brand consistency
• Build relationships with industry influencers, potential partners, and healthcare professionals
• Conduct keyword research and optimize website/blog content for search engines
• Monitor website analytics to identify opportunities for growth
• Track key marketing KPIs and campaign performance
• Provide insights and recommendations to improve marketing efforts
• Plan and execute email marketing campaigns to nurture leads and engage current users
• Assist in paid ad campaign execution (Google Ads, LinkedIn Ads, etc.)
• Track and optimize conversion rates across marketing funnels
• Review existing marketing materials, website, and messaging
• Manage social media channels and create initial content
• Set up email marketing sequences
• Analyze website traffic and campaign performance

Preferred Qualifications

• Background in healthcare technology, AI, or SaaS marketing
• Experience with B2B marketing and demand generation
• Working knowledge of paid media campaigns (Google Ads, LinkedIn Ads)
• Self-starter, communicative, proactive, and independent
• Creative, strategic, data-driven, organized, and adaptable

Benefits

• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world
• Work-Life Balance: Flexible hours that support a healthy work-life balance