Marketing Manager

Summary

Join Branch, a leading financial services company, as a talented marketer to spearhead brand, organic, and social media marketing efforts in India. You will be responsible for the day-to-day management of our brand's alternate channels, encompassing brand strategy, communications, public relations, organic and direct marketing, SEO, ASO, content development, influencer engagement, and partnership building. Collaborate with cross-functional teams to drive brand activations, communications, PR, customer acquisition, retention, brand visibility, and profitability. This role offers a unique opportunity to enhance your marketing skills in a dynamic and diverse environment. Branch provides a mission-driven, fast-paced, and entrepreneurial work environment with competitive salary and equity. The company offers a collaborative culture and a remote-first work option.

Requirements

• 4-6 years of experience in brand marketing, social media along with communications, PR or in a diverse marketing role, with a strong focus on fintech and B2C app-first brands
• Experience with agencies or brands in managing and developing organic, direct, and social media strategies
• Strong data-driven skills, with an emphasis on KPIs, metrics, and deliverables
• Proven experience across all brand channels, including influencers, creators, social media, ASO, SEO, website optimization, PR, and communications

Responsibilities

• Develop and implement KPIs and processes for internal brand and communications to scale marketing operations, including contributing to growth projections and budgeting for social media and organic channels including social and alternate channels
• Partner with cross function teams to conduct customer studies, market research, and competitive analyses, creating brand-first strategies
• Craft customer value propositions for various products and develop strategic messaging frameworks for key touch points, ensuring consistency and quality in all customer communications
• Design and test multi-channel lifecycle and social media communication programs, running experiments to assess new channels and content
• Lead brand campaigns to drive organic traffic and growth in ASO and SEO
• Focus on achieving KPIs for organic, direct, and social media channels
• Oversee the creation of creative assets, including videos, digital content, and landing pages, and develop go-to-market plans for new product launches
• Collaborate with leadership and local teams to maintain a distinct and consistent brand identity, differentiating from competitors and executing effective campaigns

Benefits

• Mission-driven, fast-paced and entrepreneurial environment
• Competitive salary and equity package
• A collaborative and flat company culture
• Remote first, with the option to work in-person occasionally
• Fully-paid Group Medical Insurance and Personal Accidental Insurance
• Unlimited paid time off including personal leave, bereavement leave, sick leave
• Fully paid parental leave - 6 months maternity leave and 3 months paternity leave
• Monthly WFH stipend alongside a one time home office set-up budget
• $500 Annual professional development budget
• Discretionary trips to our offices across the globe, with global travel medical insurance
• Team meals and social events- Virtual and In-person