Remote Marketing Manager

Summary

Join Branch as a talented marketer to lead our brand, organic, social media marketing efforts for the Indian market. In this role, you will oversee the day-to-day management of our brand alternate channel from brand, organic, seo, aso and partnerships.

Requirements

• 4-6 years of experience in brand marketing, social media along with communications, PR or in a diverse marketing role
• Experience with agencies or brands in managing and developing organic, direct, and social media strategies
• Strong data-driven skills, with an emphasis on KPIs, metrics, and deliverables
• Proven experience across all brand channels, including influencers, creators, social media, ASO, SEO, website optimization, PR, and communications

Responsibilities

• Develop and implement KPIs and processes for internal brand and communications to scale marketing operations
• Partner with cross function teams to conduct customer studies, market research, and competitive analyses, creating brand-first strategies
• Craft customer value propositions for various products and develop strategic messaging frameworks for key touchpoints
• Design and test multi-channel lifecycle and social media communication programs, running experiments to assess new channels and content
• Lead brand campaigns to drive organic traffic and growth in ASO and SEO
• Focus on achieving KPIs for organic, direct, and social media channels
• Oversee the creation of creative assets, including videos, digital content, and landing pages, and develop go-to-market plans for new product launches
• Collaborate with leadership and local teams to maintain a distinct and consistent brand identity, differentiating from competitors and executing effective campaigns

Benefits

• Mission-driven, fast-paced and entrepreneurial environment
• Competitive salary and equity package
• A collaborative and flat company culture
• Remote first, with the option to work in-person occasionally
• Fully-paid Group Medical Insurance and Personal Accidental Insurance
• Unlimited paid time off including personal leave, bereavement leave, sick leave
• Fully paid parental leave - 6 months maternity leave and 3 months paternity leave
• Monthly WFH stipend alongside a one time home office set-up budget
• $500 Annual professional development budget
• Discretionary trips to our offices across the globe, with global travel medical insurance
• Team meals and social events- Virtual and In-person