Remote Marketing Manager, Industrial

Summary

Join us in transitioning away from combustion generators to a cleaner alternative for fast, measurable, and real outcomes. As the Segment Marketing Manager for the industrial segment at Instagrid Inc., you will play a pivotal role in establishing our brand as a prominent player in the construction and emergency services industries.

Requirements

• 7+ years of marketing and sales experience in construction and/or industrial verticals
• Experience working for a construction/industrial company or supplier desired
• Flexible, positive attitude with entrepreneurial hands-on drive and spirit
• Adaptability and a growth-driven mindset
• Strong communication and influencing skills
• Experience with marketing automation platforms and content management systems
• Proficiency in the latest marketing tools
• Ability to travel as required

Responsibilities

• Develop and lead marketing strategies for the construction, utilities, and emergency services verticals, ensuring a cohesive and compelling brand narrative
• Create and adapt captivating, segment-specific content across diverse formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade event materials
• Collaborate within a cross-team environment to execute effective campaigns online and offline
• Identify and measure the most effective channels for reaching our target audiences within these verticals, continuously optimizing our approach to drive growth and lead generation
• Ensure the availability of essential sales support materials, including brochures, sales decks, and other collateral, to empower our sales force and key external stakeholders
• Actively participate in identifying and organizing trade events and exhibitions to showcase our cutting-edge products and solutions within the segment
• Research and engage the construction, utilities, and emergency services verticals to better understand potential customers and create effective marketing and advertising materials

Benefits

• A dynamic environment in a fast-growing structure with a very flat hierarchy
• The opportunity to join a company at the cutting edge of its field
• A competitive salary with a fixed and variable component
• 25 days paid vacation
• Generous health care package
• 401k with 3% company match