Remote Marketing Operations Specialist

Summary

Join JumpCloud's global marketing team as a Marketing Operations professional. This remote role in India requires 5+ years of experience in marketing operations, expertise in Marketo, and a strong understanding of the marketing technology landscape. You will lead email marketing campaigns, manage webinars, oversee database management, and contribute to data analysis and reporting. Collaboration with regional marketing teams and providing training are key aspects of this position. The ideal candidate will possess strong analytical and problem-solving skills, along with excellent communication abilities. JumpCloud offers a remote-first work environment and a supportive team culture.

Requirements

• 5+ years of experience in marketing operations, including database management, campaign execution, and marketing automation
• Expertise in Marketo (Marketo certification is a plus) and experience managing large-scale, automated marketing campaigns
• Strong familiarity with the marketing technology landscape, including CRM, data analysis, and integration tools (e.g., Salesforce, Pardot, 6sense)
• Proven experience with data privacy compliance and laws (e.g., GDPR)
• Proficiency in reporting, analytics, and data management, including data manipulation and presentation skills
• Excellent analytical and problem-solving abilities, with strong project management skills
• Ability to collaborate cross-functionally with global teams, providing training and support
• Strong interpersonal communication skills with a passion for working in a fast-paced, dynamic environment

Responsibilities

• Lead the execution of flawless, timely email marketing campaigns—including one-time, recurring, triggered, and dynamic-content campaigns
• Design and manage automation workflows such as nurture programs, drip campaigns, and event-triggered communications
• Collaborate on the creation of lead capture forms and partner with the web development team to design landing pages supporting acquisition and engagement initiatives
• Manage campaigns aimed at acquiring new customers and expanding revenue within the existing customer base
• Oversee end-to-end webinar execution, from audience acquisition to post-webinar follow-up, ensuring high engagement and successful outcomes
• Own and manage the international marketing database, collaborating with Field Marketing Managers to grow, govern, and optimize data
• Ensure database accuracy and effectiveness in driving targeted campaigns
• Manage data imports, list scrubbing, and database updates
• Ensure smooth integration with third-party tools (e.g., Apollo.io) and support the cleanliness and accuracy of marketing data
• Contribute to global dashboards and aggregate reports, offering regional insights
• Analyze campaign data to provide actionable insights to marketing managers, helping to optimize and refine regional marketing efforts
• Act as the Subject Matter Expert (SME) for regional marketing teams, providing training on enabled programs and offering expertise on global nurture strategies
• Support the management of regional email campaign calendars and performance monitoring
• Partner with regional marketing teams to provide training and support on systems, processes, and campaign enablement
• Facilitate regular communication between centralized Marketing Operations and regional teams
• Prepare and present regional marketing metrics, aligning performance and budgets to quarterly goals
• Collaborate with teams to ensure alignment with pipeline targets and strategic objectives

Preferred Qualifications

• Proficiency in data analysis using business intelligence (BI) tools such as Tableau or Looker
• Hands-on experience with CRMs, Marketing Automation, and Sales Engagement tools
• Advanced skills in Excel or Google Sheets
• Certification in Marketo or Pardot is highly desirable

Benefits

Remote work