National Account Manager - Promotional Premiums

Summary

Join a dynamic team at BDA, the top global Merchandise Agency, as a National Account Manager. You will play a vital role in building and maintaining strong relationships with clients, understanding their needs, and recommending suitable merchandise solutions. The ideal candidate has 5+ years of experience in sales, business development, and account management, with excellent organizational skills, creativity, and exceptional negotiation abilities.

Requirements

• 5+ years proven experience in sales, business development and account management
• Proven track record of increasing sales and business opportunities through client development
• Proficient in MS Office suite (Excel, Outlook, Word, Powerpoint)
• Proficiency in using CRM software and other relevant tools for sales and order management. (Salesforce preferred)
• Promotional merchandise experience preferred but not required
• Knowledge of safety and compliance standards for consumer packaged goods, ensuring adherence to regulatory requirements and best practices

Responsibilities

• Develop and nurture long-term relationships with existing clients
• Act as main point of contact for clients, addressing their inquiries and concerns promptly and professionally. Serves as escalation point for direct reports and client needs
• Understand clients’ promotional objectives, target audience, budget and deadline constraints to offer tailored promotional merchandise solutions
• Advise clients on the most suitable merchandise solutions that align with their marketing goals and brand image
• Stay updated on industry trends, product knowledge, and best practices to provide informed recommendations
• Understand BDA business units and services to evaluate and Identify opportunities to upsell or cross-sell additional products, programs or services to existing clients
• Understand, interpret and analyze financial aspects of accounts to make sound financial business decisions for BDA. Review and analysis of client reports, sales revenue, gross margins, sales reports, operating expenses etc
• Create compelling proposals & presentations that showcase the value of our products and services
• Works with Director to develop proactive strategy/set direction for assigned account(s)
• Creates compelling presentations and pitches for client opportunities
• Prepare accurate and competitive quotes for clients based on their requirements
• Lead with positive intent and work together with both internal and external customers
• Coordinate and collaborate with client service coordinators, production associates, and other cross functional teams (design, logistics, purchasing etc) to deliver on spec and on time
• Assist Director with client business reviews. Monitor client satisfaction and address any issues to ensure a high level of customer retention
• Conduct post-order follow ups to gather feedback and assess the success of the promotional project/program
• Meet and exceed assigned sales targets and contribute to BDA’s revenue growth while working within assigned budgets and forecasts. Deliver results by achieving short and long-term sales and profitability goals
• Work with Director to set revenue and margin goals for entire team. Maintain and grow individual budget while managing and supporting the growth of collective client portfolio of team ($7M plus benchmark)
• Coach and mentor other Account Managers and Associate Account Managers on key account team
• Manage performance management documentation of direct reports to include CDPs, PIPs and written warning process with Director. Conduct annual performance reviews of direct reports
• Assist Director in interviewing and recruiting of new talent
• Stay informed about the competitive landscape and industry trends to enhance our offerings and maintain a competitive edge
• Manage contact and opportunity database and execute strategic account plans
• Exude high levels of professionalism when interacting with clients, internal partners and external vendors and agencies

Benefits

• Robust PTO; vacation, a paid volunteer day, holidays and summer Fridays
• Benefits; medical, dental, vision, life, and AD&D insurance
• 401k
• Tuition reimbursement
• Mental health and financial wellness programs
• Professional development opportunities including tuition reimbursement