Remote Product Marketing Manager

Summary

Join Bitso's diverse team as a Product Marketing Manager and drive revolutionary changes in society by making crypto useful. You'll be responsible for product positioning, launch, and lifecycle management, developing marketing strategies, managing campaigns, analyzing performance, and collaborating with teams.

Requirements

• Degree holder in Business, Marketing, or related fields
• 5+ years of experience working with Product Marketing
• Passionate about Cryptocurrencies
• Experience with product marketing in Crypto required
• Experience with Stablecoins is a plus
• Solid experience developing marketing plans
• Ability to analyze data, identify trends, present key findings, and apply findings to future programs
• Proven experience to work effectively in a rapidly changing environment
• Excellent project management, multitasking, and quantitative and qualitative skills
• Able to understand business needs in a fast-paced industry and adapt accordingly
• Self-starter. Proactively identify and navigate through ambiguity with little or no guidance
• Proactive, self-motivated, and with a strong sense of ownership and accountability
• A good team player and also able to work independently
• Fluent in both English and Spanish

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with Bitso’s business goals
• Identify target markets, customer segments, and growth opportunities
• Conduct market research and competitor analysis to inform strategy
• Develop product positionings that differentiate new products and services from others in the market
• Plan and execute multi-channel marketing campaigns, including digital advertising, email marketing, social media, and content marketing
• Manage end-to-end campaign processes, from concept through execution and analysis
• Optimize campaigns based on performance metrics and ROI
• Monitor and report on key performance indicators (KPIs) and marketing metrics
• Act as a guardian of the product’s OKRs and key metrics when approving marketing material
• Use data-driven insights to refine marketing strategies and campaigns
• Provide regular reports to senior management on marketing performance
• Manage the marketing budget, ensuring efficient allocation of resources
• Track and optimize marketing spend to maximize ROI

Benefits

• Me Time program, including unlimited paid time off
• Remote-first work environment
• Employee Stock Option program
• Zero trading fees through our Bitso Alpha app
• Extended Family Leave Policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave
• Premium health, dental and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina
• Volunteering days
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more