Remote Product Marketing Manager

Summary

Join Incode's Product Marketing team as a key player in driving product adoption and strengthening our market position. You will be responsible for developing and executing product launch and go-to-market strategies, creating compelling product messaging and content, and enabling sales and customer success teams. This role requires a strong background in B2B SaaS product marketing, proven ability to develop compelling messaging, and experience in value-based selling. You will collaborate closely with cross-functional teams, leveraging data-driven insights to inform decisions and shape product strategy. Incode offers a dynamic work environment with competitive benefits, including flexible working hours, open vacation policy, wellness programs, and international travel opportunities.

Requirements

• A strong background in developing and executing on product launch and go-to-market strategy
• Experience in a product marketing role within the B2B SaaS space
• You are a storyteller, with a demonstrated ability to develop compelling product messaging and that drove GTM strategies to successful outcomes
• Proficiency in value-based selling, sales methodologies like Challenger or MEDDIC, and the creation of product collateral and sales enablement materials aligned with such a sales mindset
• Strong ability to influence and enable cross-functional partners
• Solid analytical abilities with a data-driven approach to decision-making
• Exceptional communication and persuasion skills

Responsibilities

• Define and execute on positioning, develop compelling messaging and support enablement of our customer-facing teams
• Create high-quality, persuasive product content that aligns with consistent messaging throughout the customer journey, including pitch decks, case studies, sales collateral, and landing pages
• Drive activities that build brand awareness and product adoption at the top of funnel, highlighting Incode’s unique differentiation in solving customers’ IDV needs more effectively than those of the competition (e.g. increased conversions, better UX, end-to-end solution)
• Collaborate with Sales, Customer Success, and Product Management to align with broader company strategy in supporting metrics in logo acquisition, adoption, retention and upsells in collaboration
• Develop and ensure adoption of enablement materials that equip sales and customer success teams to effectively communicate the value proposition and benefits of Incode's products
• Strategize and support enablement initiatives to accelerate the sales cycle, increase conversions and improve competitive win rates
• Become an expert in the industry thorough market research, competitive analysis, and customer segmentation to inform tactical product messaging and GTM activities
• Help refine messaging and influence our product roadmap as part of a continuous feedback loop representing the voice of our customers – shaping what gets built and how we bring it to market
• Collaborate with cross-functional teams to align and drive execution across the business
• Work closely with Sales, Product, and Customer Success teams and play a crucial role in rallying these teams across around shared goals and initiatives

Preferred Qualifications

Professional experience in marketing a technical B2B product and/or a sales background is beneficial but not required

Benefits

• Meaningful Equity
• Flexible Working Hours & Workplace
• Open Vacation Policy
• Wellness Program
• International Travel Opportunities
• Additional benefit package according to location (401k, medical insurance, etc.)