Product Marketing Manager

Summary

Join Narvar's growing Product Marketing team as a Senior Product Marketing Manager. This role involves deeply understanding market and customer needs to inform product strategy, lead go-to-market efforts, and execute campaigns for product growth. You will collaborate extensively with cross-functional teams throughout the product lifecycle, from shaping the product to driving adoption. Success in this position requires strong communication, analytical, and project management skills, along with a customer-centric approach. The ideal candidate is a storyteller, market-oriented, organized, ambitious, and a team player. Narvar offers a dynamic and collaborative work environment.

Requirements

• 5-7+ years of relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting
• At least 3-5 years of marketing or go-to-market experience
• Driven, passionate and persistent about getting your products to win in market
• Ability to collaborate and work in a very fast-paced organization

Responsibilities

• Manage all Product Marketing aspects for your set of products
• Generate market, competitor, and customer insights through product discovery and research that you use to inform our product roadmap and go-to-market strategy
• Run successful pilots and betas, in partnership with your Product counterparts, that de-risk and lay the foundation for successful GA launches
• Own product naming and develop targeted messaging, positioning, and marketing creative (in partnership with brand design) informed by market insights and product understanding
• Empower Sales and Customer Success to win through effective enablement. Share ownership in wins and losses, and continuously improve go-to-market to drive Narvar’s growth
• Be the voice of the customer: advocate for our existing and prospective customers, become the go-to-expert in your domain, and surface product and go-to-market opportunities and challenges
• Consider new, creative approaches to have impact on core growth metrics—bundling, packaging, email marketing, and much more
• Own competitive insights, positioning, battlecards, and attend select customer meetings for your respective products
• Support pricing and packaging for new products and features
• Run market analysis for new product areas and explorations

Preferred Qualifications

Experience in retail-tech or B2B SaaS is preferred but not required

Benefits

#LI-Remote