Product Marketing Manager

Summary

Join TrustEngine as a Product Marketing Manager to drive understanding, rollout, and excitement for our rapidly evolving product set. As a remote organization, we offer flexible time off policy, company-paid holidays, learning & development days, health insurance, life insurance, short-term disability, and 401k benefits.

Requirements

• Bachelor's Degree in Marketing, Product Marketing or related field
• Minimum of 10 years of Marketing experience, including: 5 years specifically in Product Marketing

Responsibilities

• Craft clear and concise value propositions for each product and feature
• Use technology to make the depth of insights we have and you’ll create readily available to internal teams
• Experience using CRM systems for customer data and interaction insights to be layered into our overall strategy
• Experience with social listening tools and heat mapping software to reveal our user behaviors and tie it into the overall Product Marketing strategy
• Develop and maintain a comprehensive competitive intelligence program including battlecards, sales training materials, competitor analysis, and win/loss reports for guiding and advising internal stakeholders
• Provide proactive regular market updates to the company
• Create quarterly & ad-hoc client release communications (email, release notes) and internal training
• Drive communications and initial promotion for new product launches
• Develop and maintain product assets (knowledge base articles, sales collateral, web messaging, sales deck updates, reference materials, and case studies)
• Develop, plan, and execute successful product launches including go-to-market strategy, messaging, and promotional activities

Benefits

• Flexible Time Off Policy
• Company Paid Holidays
• Learning & Development Days and funds
• Full-time employees may enroll in the United Healthcare Insurance Plan
• Company Paid Life Insurance and Short-Term Disability
• 401k Benefits