Recruitment Business Development - Account Based Marketing

Summary

Join our team as the Recruitment Business Development - Account Based Marketing (US Market) executive, driving growth and success through identifying and targeting key accounts in the US market, utilizing expertise in account-based marketing to develop strategic partnerships with clients.

Requirements

• Prior experience in recruitment business development or account management, specifically in account-based marketing
• Proven track record of success in driving business growth and revenue through account-based marketing strategies
• Strong knowledge of the US market and understanding of industry trends
• Advanced understanding of Account Based Marketing principles and best practices
• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders across multiple channels (phone, email, social media)
• Experience in creating and executing multi-touch, personalized marketing campaigns
• Proficiency in using CRM systems, LinkedIn Sales Navigator, MS Office suite, and other ABM technologies
• Strong analytical skills to interpret ABM metrics and optimize campaigns
• Self-motivated and results-driven, with a proven ability to meet and exceed targets
• Ability to work independently in a remote work environment
• Bachelor's degree or equivalent experience

Responsibilities

• Identify, prioritize, and target high-value accounts in the US market
• Develop and execute account-based marketing strategies to drive engagement and conversion
• Create and implement personalized, multi-touch ABM campaigns for each target account, including: LinkedIn engagement and outreach, Tailored email sequences, Strategic phone calls, Custom content creation and distribution
• Conduct in-depth research on target accounts to understand their specific needs, challenges, and decision-making processes
• Build and maintain strong relationships with key decision-makers and stakeholders within target accounts
• Create and maintain detailed account plans for each high-priority prospect
• Utilize ABM technologies and analytics to track engagement and optimize campaigns
• Conduct high-level sales calls with decision-makers, demonstrating our value proposition through a consultative approach
• Collaborate with internal teams to ensure seamless service delivery and client satisfaction
• Stay up-to-date with industry trends and market developments to identify new business opportunities
• Track, analyze, and report on key metrics and KPIs to measure the success of account-based marketing initiatives
• Maintain accurate records of ABM activities, client interactions, and pipeline management in our CRM system

Preferred Qualifications

• Background in the recruitment industry or experience selling services to US companies
• Certifications in Account Based Marketing or related fields

Benefits

• Competitive base salary + Attractive commission structure
• Remote work environment
• Flexible working hours
• Opportunities for career growth and development in an international company
• Professional development and training programs
• Collaborative and supportive team culture
• Comprehensive benefits package including: All public holidays observed, Paid annual leave, Paid sick leave, Medical aid