Regional Marketing Manager

Summary

Join our EdTech venture as a Regional Marketing Manager, Asia to support our growth in the region and lead marketing operations to increase brand awareness and lead generation. You will design and implement marketing processes, manage events, collateral, and marketing initiatives, and report on KPIs to measure success.

Requirements

• Fluent in English (Minimum EnglishScore of 500 - C1 required)
• Fluent in either Indonesian or Thai
• Process-driven: You can conceive and implement scalable processes which will deliver tangible impact
• Tech & Data-savvy: You understand the power of data, how to access and manipulate it, and how to use it to measure the effectiveness of any changes that we make
• Excellent communication skills: Able to speak confidently to key customers and provide positive resolutions
• Self-starter: You will work independently to drive forward our work in this area, working closely with a distributed sales and account management team, and product team
• Problem-solver: You can work to solve customers’ problems in real-time, drawing on your knowledge of the product and deep understanding of the customers’ needs

Responsibilities

• Manage processes to develop marketing initiatives, reach lead-generation targets and guarantee a solid sales pipeline per country through online and offline channels
• Execute internal and external procedures to communicate the above processes, working with Sales Development Representatives, Sales Managers and Country Managers across the region
• Proactively report on KPIs to measure the success of marketing in the region
• Contribute to a global social media calendar with localised social content from your region
• Develop and deliver compelling online thought leadership webinars with internal and external speakers, panel webinars and external industry events to support sales activity
• Work with Country Managers to identify and broker marketing partnerships and support in-person sales events
• Support offline events with top quality collateral, content and branding
• Create and manage case studies and testimonials for our growing customer base
• Ensure sales representatives can effectively access, promote and distribute content
• Support Customer Success colleagues in the region with high-quality collateral that helps encourage usage and adoption of our test