Remote Senior Customer Marketing Manager

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steercom - Key Message. Delivered.

πŸ“Remote - United States

Job highlights

Summary

Join Steer as a Sr. Customer Marketing Manager to spearhead all GTM activities, partnering with product, channel marketing, sales, and CS to create marketing collateral and lead product growth.

Requirements

  • Minimum of 5 years of experience in product marketing at a B2B SaaS company
  • Strong understanding and experience using Pendo (or similar)
  • Experience working with software product organizations and a deep understanding of operating in a tech environment
  • Proven experience launching new products with a fully integrated go-to-market plan and execution
  • Strong understanding of B2B sales methodologies and customer support best practices
  • Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach
  • Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms
  • Passion for B2B SaaS and the target market's challenges
  • Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously
  • You think from a user’s point of view and want to get better at it all the time

Responsibilities

  • Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates
  • Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps, and develop a deep understanding of the target market, customer needs, and competitive landscape
  • Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
  • Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly
  • Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors
  • Develop and maintain comprehensive KB articles, FAQs, in-app message/guides, and other self-service resources for internal and external audiences
  • Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers
  • Create training materials and resources for CS and channel partners to ensure product mastery
  • Manage and optimize product launch campaigns to generate leads and drive product awareness
  • Collaborate with the content marketing team to develop engaging content that educates and informs potential customers
  • Track and analyze product marketing performance metrics and identify areas for improvement

Preferred Qualifications

  • Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling)
  • Experience developing KB articles and other self-service resources
  • Familiarity with sales enablement tools and methodologies
  • Experience creating content for channel partners

Benefits

  • 100% remote
  • 100% employer paid medical insurance
  • Flexible PTO with 15 days minimum
  • Generous Parental Leave
  • 401k
  • Learning Stipend
  • WFH Equipment
  • Chance to work with the latest technology
  • A collaborative and innovative work culture
  • Opportunities for career growth and development

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