Remote Senior Customer Lifecycle Marketing Manager

Summary

Join Samsara as a Customer Lifecycle Marketing Manager and take our customer lifecycle program international. This role is responsible for designing and implementing lifecycle marketing campaigns customized for each international region, while ensuring alignment with global standards.

Requirements

• 5+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment
• Strong understanding of market segmentation, customer journey mapping, and campaign automation
• History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive outsized results
• Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline; often viewed as a strategic “operator” by peers and management
• Deploys curiosity at every opportunity to become an expert on the customer – understanding their behaviors, motivations, blockers, and goals and weaves this into decision-making and execution
• Excellent copywriting and creative skill sets, with the ability to deliver strong ‘no fluff’ content
• Outstanding business judgment and a deep love for data-based decision-making & experimentation
• Strong written and verbal communication
• Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships

Responsibilities

• Run a customer lifecycle program with operational excellence: Collaborate with Customer Outcomes and Marketing Operations to design and implement lifecycle marketing campaigns customized for each international region, while ensuring alignment with global standards
• Optimize current lifecycle journeys through experimentation and data: Work closely with Regional Marketing Teams and Localization to adapt content and messaging for each market, ensuring cultural relevance and resonance
• Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to establish best-in-class reporting that delivers real-time insights into regional journeys
• Develop lifecycle campaign roadmap and pioneer new journeys based on company need: Leverage in-depth regional customer insights and collaborate with stakeholders across the business to align campaigns with key objectives, driving exceptional customer experiences and value globally

Preferred Qualifications

• Self-motivated and results-driven, with the ability to think strategically and execute tactically
• Proven experience working cross-functionally with product, data, and content teams
• Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.)
• Experience managing localization and translation processes for marketing content
• Experience using Iterable or another ESP

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more