Remote Senior Customer Lifecycle Marketing Manager

Summary

Join Samsara's team as a Customer Lifecycle Marketing Manager and help drive international customer lifecycle programs while co-creating region-specific campaigns. This role is part of the wider cross-functional Customer Lifecycle team, responsible for mission-critical growth targeting and engaging our frontiers market.

Requirements

• 5+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment
• Strong understanding of market segmentation, customer journey mapping, and campaign automation
• History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive outsized results
• Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline
• Deploys curiosity at every opportunity to become an expert on the customer – understanding their behaviors, motivations, blockers, and goals and weaves this into decision-making and execution
• Excellent copywriting and creative skill sets, with the ability to deliver strong ‘no fluff’ content
• Outstanding business judgment and a deep love for data-based decision-making & experimentation
• Strong written and verbal communication
• Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships

Responsibilities

• Run a customer lifecycle program with operational excellence
• Optimize current lifecycle journeys through experimentation and data
• Measure campaign and program effectiveness
• Develop lifecycle campaign roadmap and pioneer new journeys based on company need

Preferred Qualifications

• Self-motivated and results-driven, with the ability to think strategically and execute tactically
• Proven experience working cross-functionally with product, data, and content teams
• Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.)
• Experience managing localization and translation processes for marketing content
• Experience using Iterable or another ESP

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more