Senior Growth Acquisition Executive

Summary

Join Love, Bonito as a Growth Marketing Specialist to contribute to the growth strategy across digital and retail touchpoints for Singapore and International sites. Develop a deep understanding of our target audience and drive customer acquisition through growth marketing and SEO.

Requirements

• 2-3 years of relevant work experience preferably in paid search, social and display
• BA/BS degree in business, marketing, communications or other relevant field
• Expert knowledge of performance marketing and web & mobile analytics tools
• A solid logical and analytical thinker with strong interests in number side of things
• Proficient in Excel and data analytics tools
• Strong and effective communicator and a reliable team player

Responsibilities

• Develop a deep understanding of our target audience and the customer journey in order to reach and convert the right audience by leveraging on growth marketing and SEO
• Collaborate with other members of the Growth team, Analytics, Brand, Finance and country teams to strategize, plan and execute new customer growth initiatives
• Define and implement growth strategies to drive customer acquisition while managing ROI and efficiency constraints
• Leverage data and analytics to find new growth & optimization opportunities and identify key drivers for customer acquisition
• Translate analytics and insights into actionables. Measure and communicate effectiveness of growth initiatives, and channels performance
• Drive customer acquisition and reach the most relevant audience
• Drive strategy and execution of all paid advertising channels (Search, Social, Programmatic Display, Affiliate) and be responsible for all performance marketing KPIs across markets; work closely with all of advertising / technology partners (e.g. Google, Facebook etc.) to implement best practice of full digital advertising setup to achieve optimal growth and efficiency
• Regular reporting to optimise the performance of campaigns across markets and share insights across all levels, and identify opportunities for growth
• Measure, analyse and report performance of paid, affiliate and onsite channels and support management in driving channel mix and budget decisioning
• Determine areas of opportunity, design experiments, incrementality tests and present data-driven recommendations for traffic growth and new customer acquisition in an agile manner
• Strategize and plan new initiatives with data and analysis of user behaviour to create segmented campaigns with relevant content, and improve on them with regular testing
• Work with cross functional teams to optimise ad creatives and audience targeting to drive better conversions and ROAS
• Coordinate and partner with analytics, data engineering and product team to improve marketing automation, attribution model and data tracking
• Act as a functional expert and thought leader in cross-functional projects by providing best practices and consultation from a growth marketing and customer acquisition perspective

Benefits

• Flexible Work Arrangement: Work from anywhere! Remote work according to HQ operating hours
• Staff Wellness: Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
• Learning and Career Development: Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• #TeamLB perks: Generous staff discount off LB products
• #TeamLB perks: Corporate partnerships with a variety of companies
• #TeamLB perks: Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• #TeamLB perks: Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• #TeamLB perks: Internal Referral programme