Remote Senior Manager, Account Based Marketing

Summary

Join our Demand Generation team as a dynamic and experienced Senior Manager to drive sales pipeline growth from new logos across various verticals.

Requirements

• Typically a Bachelor’s Degree in Marketing, Business or a relevant field or an equivalent combination of education and experience
• Minimum 3+ years of experience with at least 3 years in a related role
• Ideally 1+ years of experience in a Sales Development role
• Minimum of 2+ years of leadership experience directly managing a team, preferably in a similar industry or tech-driven environment
• Strong leadership, people management and data-driven decision-making skills
• Proven track record of high-impact success; a strong sense of urgency and an entrepreneurial work ethic required to drive business outcomes
• Ability to inspire and motivate cross-functional teams to achieve goals and exceed expectations
• Hands-on familiarity with Salesforce, HubSpot or comparable marketing automation tools
• Excellent written and verbal communication skills with the ability to deliver clear and compelling value propositions; strong presentation skills are desired
• Ability to lead multiple initiatives and deliver under tight deadlines
• Innovative mindset with the ability to turn ideas into impactful projects and actions

Responsibilities

• Analyze market trends, business triggers and the competitive landscape to inform ABM and Demand Generation programs
• Collaborate with leadership to brainstorm and develop innovative marketing approaches
• Design and implement multi-channel ABM programs for targeted verticals and personas
• Develop problem-solution and intent-based messaging tailored to target personas and verticals
• Create and optimize digital ad campaigns, executive roundtables and other demand generation initiatives aligned with business triggers
• Enhance the website with effective content, messaging and creative CTAs to generate leads and create opportunities
• Implement and test various optimization strategies to increase website-driven opportunities
• Partner with Sales to align on target accounts, messaging and lead handoff processes
• Coordinate with other marketing teams to ensure consistent messaging and campaign integration
• Work closely with the Sales team to provide account insights and content that supports outreach
• Monitor and report on key metrics including pipeline contribution, conversion rates and ROI
• Use data-driven insights to continuously refine and improve marketing strategies and tactics

Benefits

• Medical, dental and vision insurance
• Life and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings accounts
• At least 12 paid holidays
• Unlimited PTO
• Parental leave
• Employee assistance program