Fieldguide is hiring a
Senior Account Based Marketing Manager

Summary

The job description is for a Senior Account Based Marketing Manager at Fieldguide, a remote-first company based in San Francisco. The role involves developing and executing ABM strategies, collaborating with various teams, creating personalized content, utilizing data for insights, and leveraging marketing tools.

Requirements

• Minimum of 5-7 years of experience in B2B marketing, with at least 3-4 years focused specifically on Account-Based Marketing
• Experience with Marketing tools such as Hubspot, 6sense, Demandbase, Terminus or similar

Responsibilities

• ABM Strategy Development: Collaborate with the marketing, sales, and product teams to develop and refine the ABM strategy for Fieldguide’s target accounts
• Campaign Execution: Design, implement, and optimize multi-channel ABM campaigns, including personalized content, email marketing, direct mail, digital advertising, webinars, and events
• Collaboration with Sales: Work closely with the sales team to identify target accounts, develop account-specific marketing plans, and ensure alignment between marketing activities and sales goals
• Content Creation: Develop and oversee the creation of personalized content and messaging for key accounts
• Data-Driven Insights: Utilize data and analytics to measure the effectiveness of ABM campaigns, track key performance indicators (KPIs), and refine strategies based on performance insights

Preferred Qualifications

Vertical SaaS experience a plus

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules