Remote Senior Account Based Marketing Manager

Summary

Join Fieldguide, a remote-first company building software for assurance and audit practitioners, as a Senior Account Based Marketing Manager. You will spearhead ABM initiatives, driving targeted marketing efforts for key accounts in the audit, advisory, and risk management sectors. This role involves collaborating with sales, customer success, and product teams to develop and execute multi-channel ABM campaigns. You will leverage data and analytics to optimize campaigns and provide regular performance reports. Fieldguide offers a competitive compensation package, unlimited PTO, 401k, wellness benefits, technology and work-from-home reimbursement, and flexible work schedules.

Requirements

• Minimum of 5-7 years of experience in B2B marketing, with at least 3-4 years focused specifically on Account-Based Marketing
• Experience with Marketing tools such as Hubspot, 6sense, Demandbase, Terminus or similar

Responsibilities

• Collaborate with the marketing, sales, and product teams to develop and refine the ABM strategy for Fieldguide’s target accounts, focusing on top-tier clients and prospects in the audit, advisory, and risk management sectors
• Design, implement, and optimize multi-channel ABM campaigns, including personalized content, email marketing, direct mail, digital advertising, webinars, and events, tailored to the specific needs and pain points of each target account
• Work closely with the sales team to identify target accounts, develop account-specific marketing plans, and ensure alignment between marketing activities and sales goals
• Develop and oversee the creation of personalized content and messaging for key accounts, including case studies, whitepapers, presentations, and other collateral that resonates with decision-makers and influencers within target organizations
• Utilize data and analytics to measure the effectiveness of ABM campaigns, track key performance indicators (KPIs), and refine strategies based on performance insights
• Leverage ABM tools and platforms (e.g., 6Sense, HubSpot) to manage and optimize campaigns, ensuring seamless integration and alignment with Fieldguide’s broader marketing tech stack
• Partner with product marketing, customer success, and sales enablement teams to ensure consistency and alignment in messaging and to maximize the impact of ABM initiatives
• Conduct ongoing research to understand the needs, challenges, and trends within the target verticals, ensuring that Fieldguide’s ABM efforts are informed by the latest industry insights
• Provide regular updates and detailed reports on ABM campaign performance, including ROI analysis, to key stakeholders

Preferred Qualifications

Vertical SaaS experience

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules