Remote Senior Account-Based Marketing Manager

Summary

Join UpKeep as the ABM Marketing Manager and drive demand within our target accounts, personas, verticals through comprehensive account-based strategy development and execution.

Requirements

• 4+ years of B2B SaaS demand generation experience with 2+ years focused on ABM strategies and tactics
• Proven track record of driving engagement, pipeline, and revenue
• A firm understanding of how an ABM programs work, especially the nuances of tailoring marketing programs and campaigns to different audience segments
• Experience partnering across internal marketing teams, SDR and sales teams to collaborate and execute successful integrated campaigns
• Strong understanding of the sales process and how to help our sales partners be successful
• Experienced user of an enterprise-class marketing tech-stack: Hands-on Salesforce experience is a must; Pardot or similar marketing automation platform working knowledge is preferred, 6Sense or alternate ABM solution, SalesLoft or alternate sales engagement tool, and Postal.io or similar gifting platform experience are a plus
• Technical knowledge of latest ABM marketing tools like SalesLoft, 6Sense, Postal.io or similar software
• Team leader with the ability to work individually as well as collaboratively
• Action-oriented and results-driven mentality
• Highly organized with strong time-management skills

Responsibilities

• Work with marketing and sales leadership to develop a comprehensive account-based strategy, including account selection, digital ads, email campaigns, direct mail/gifting, events, and more to drive demand within our target accounts, personas, verticals
• Partner closely with product marketing to understand this segment of the market, the key personas, and what drives value and success to translate this into thoughtful and highly successful campaigns that drive awareness, engagement, and decision in our target accounts
• Align closely with sales teams to ensure synchronized messaging and measurable outcomes
• Leverage analytics and marketing & sales tools to track campaign performance and adjust strategies accordingly

Benefits

Competitive base salary + annual bonus + benefits + equity