Remote Senior Manager, Paid Media

Summary

Join Amsive, a performance marketing agency that values collaboration and innovation, as the Senior Manager, Paid Search. This role involves leading paid search campaigns across Google and Bing for E-commerce clients, developing strategies, optimizing performance, and managing a team.

Requirements

• 5+ years’ experience working in a performance marketing agency or in-house digital marketing team
• 5+ years of hands-on paid search experience in Google and Bing, with advanced expertise in campaign setup, management, and optimization
• 5+ years of experience advising and managing E-commerce clients, with a proven track record of driving results
• 3+ years of experience managing and developing a team of 1-3 people
• Strong experience with decentralized data sources and platforms
• Proven ability to prioritize and allocate resources to meet client expectations and deliverables
• Exceptional project management skills with experience managing complex tasks with conflicting priorities
• Excellent communication, analytical, and problem-solving skills
• Ability to thrive in a fast-paced, collaborative, and dynamic environment

Responsibilities

• Develop and implement paid media strategies across multiple platforms (Google and Bing) with a focus on E-commerce
• Build and manage complex E-commerce campaigns, including product feeds, dynamic ads, and other scalable media structures
• Set up and manage testing methodologies to optimize new campaign structures, bid strategies, creatives, and other elements before scaling
• Utilize feed management tools, such as Feedonomics, GoDataFeed, DataFeedWatch, ProductsUP or Merchant Advantage to optimize and maintain product feeds for campaigns
• Oversee the media budget allocation and ensure efficient use of spend to maximize campaign effectiveness
• Report regularly on campaign performance, providing actionable insights and recommendations for improvement
• Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key KPIs
• Collaborate with cross-functional teams, including creative, analytics, and account management, to align media efforts with overall marketing strategies
• Advise clients on best practices, strategies, and emerging trends in paid search and digital advertising
• Manage and mentor a team of 1-3 paid search specialists, ensuring continuous development and improvement
• Prioritize and manage team efforts and resources to exceed client deliverables
• Project manage complex campaign tasks and ensure timely delivery
• Build and standardize processes for campaign execution, optimization, and reporting to ensure operational efficiency
• Stay current with the latest industry trends, tools, and best practices in paid search and digital advertising

Preferred Qualifications

• Experience with enterprise-level clients, particularly in the E-commerce sector
• Knowledge of additional digital advertising platforms, tools, or strategies (e.g., social media, programmatic advertising) is a plus
• Familiarity with data visualization and reporting tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, Rockerbox etc