Senior Marketing Operations Manager

Summary

Join MongoDB as the Marketing Operations Manager to support the operational excellence of the company's Marketing Organization. As the primary architect and administrator for the Marketing Automation Platform (MAP), you will configure, maintain, and optimize its use within the organization. You'll partner with campaign teams to design custom solutions and contribute to decisions on the overall marketing technology architecture.

Requirements

• 5+ Years of experience in Marketing Operations, with extensive hands-on expertise in MAP administration and architecture
• Demonstrated experience building mature, scalable Marketo environments that support advanced segmentation, lead processing, lead nurturing, and cross-channel marketing
• Experience across a variety of marketing technologies (Eloqua, Marketo, CVent, Workato, Segment, Intercom, 6sense, etc.) integrated with Salesforce.com
• Experience working with an iPaaS solution like Workato, Tray, Mulesoft, etc
• Demonstrated expertise in building mature marketing technology stacks, integrating marketing tools to support business objectives, and establishing scalable processes
• Excellent organisational skills and ability to communicate effectively with stakeholders across non-executive levels
• Natural drive for innovation and creative problem-solving
• Bachelor's Degree focusing in Business or Computer Science preferred

Responsibilities

• Serve as the primary architect and administrator for the MAP (Marketo), configuring, maintaining, and optimising its use within the organisation
• Partner with campaign teams to design custom solutions, complex workflows, and integrations within Marketo to meet unique campaign requirements
• Continuously identify and implement opportunities to improve efficiency in campaign execution, optimising workflows, automation, and processes to increase campaign effectiveness and reduce manual efforts
• Actively contribute to decisions on the overall marketing technology architecture. Aiming to improve data health and availability while increasing marketing’s impact
• Oversee data hygiene processes, ensuring accurate, reliable data flow across systems, focusing on customer segmentation and personalisation capabilities
• Collaborate with stakeholders to gather requirements, perform gap analysis, and develop a roadmap for evolving MAP capabilities and new technology needs
• Lead vendor selection, procurement and onboarding for tools. Serve as the primary point of contact with MAP support and Customer Success teams
• Create and deliver training sessions for marketing team members on Marketo best practices, and maintain comprehensive documentation for custom workflows, processes, and integrations
• Proactively plan and organize system audits and maintenance to ensure optimal performance of Marketo and its integrations

Preferred Qualifications

• Hold Marketo certification(s)
• Experience with both B2B and B2C
• Intermediate knowledge and experience using SQL and APIs
• Master’s Degree or some programming experience
• Experience with Salesforce.com Administration
• Experience with CDPs (Segment, mParticle, Treasure Data, etc…)
• Experience in a mature Marketing Operations team, combining the needs of developers, business analysts and business stakeholders to build solutions