Senior Marketing Operations Manager

Summary

Join Highspot's Revenue Technology team as a Senior Marketing Operations Manager and shape our marketing operations strategy while leading cross-functional collaboration for seamless execution.

Requirements

• 5+ years of experience in global B2B marketing, specializing in marketing operations, tools, and analytics. Marketo experience is required
• Deep understanding of database structure, data hygiene, reporting/analytics, and attribution, including advanced knowledge of Salesforce reporting and Bizible
• Strong analytical skills to extract insights and intelligence from marketing data
• Proficiency in lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices
• Proven experience in building, rebuilding, and governing multiple large marketing automation platforms
• Ability to manage multiple projects in a fast-paced environment
• Technical proficiency, excellent communication skills, and a drive to improve processes
• Knowledge of GDPR and similar Global regulations

Responsibilities

• Maintain and improve our Marketing technology stack to enhance operational efficiency and deliver quality MQLs
• Drive prioritization to develop and maintain a strategic roadmap, balancing immediate requirements with our long-term vision
• Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Marketo and Salesforce and how they integrate with each other
• Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively
• Design and maintain systems, including Bizable, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement
• Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns. Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects
• Manage the health of our database and lead management process, including segmentation, scoring, and ensuring alignment with sales goals

Benefits

• Comprehensive medical, dental, vision, disability, and life benefits
• Group Retirement Savings Plan (RRSP) and matching employer contributions (DPSP) with immediate vesting
• Flexible PTO
• Generous Holiday Schedule + 5 Days for Annual Holiday Week
• Quarterly Recharge Fridays (paid days off for mental health recharge)
• Flexible work schedules
• Access to Coaches and Therapists through Modern Health
• 2 Volunteer days per year
• Monthly transportation allowance for employees that work in our Vancouver Hub location