Senior Product Marketing Manager

Summary

Join us in helping to revolutionize precision heartcare as a Senior Product Marketing Manager, Plaque at HeartFlow, Inc., where you'll play a pivotal role in transforming CAD treatment by planning, developing, and executing Plaque Analysis marketing strategy.

Requirements

• Proven ability to establish/set marketing strategy and drive execution
• Critical and analytical thinking to solve business challenges
• Self-motivated, flexible, and entrepreneurial
• Excellent presentation, written, and verbal communication skills
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results

Responsibilities

• Understand the patient journey and cultivate deep understanding of customer needs, competitive dynamics, and market opportunities
• Customize HeartFlow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization
• Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success
• Collaborate across Marketing to ensure cohesive marketing plan
• Collaborate with Marketing Communications to build and execute the omnichannel strategy reach target customer segments
• Collaborate with Sales Training to build content for continued education of the salesforce
• Collaborate with Medical Affairs to build thought leadership content
• Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results
• Closely manage timelines across all activities to drive execution
• Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs

Benefits

Yearly base compensation range is $103,000 to $165,000