Remote Senior Product Marketing Manager
steercom - Key Message. Delivered.
πRemote - United States
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Job highlights
Summary
Join Steer as a Sr. Product Marketing Manager to spearhead all GTM activities, partnering with product, channel marketing, sales, and CS to create marketing collateral and lead product growth.
Requirements
- Minimum of 5 years of experience in product marketing at a B2B SaaS company
- Strong understanding and experience using Pendo (or similar)
- Experience working with software product organizations and a deep understanding of operating in a tech environment
- Proven experience launching new products with a fully integrated go-to-market plan and execution
- Strong understanding of B2B sales methodologies and customer support best practices
- Excellent written and verbal communication skills; Keen ability to translate complexity into simple, clear communication and approach
- Ability to lead and communicate cross-functionally with other departments, especially with creative teams and marketing automation platforms
- Passion for B2B SaaS and the target market's challenges
- Strong ability to plan, organize, and execute multiple projects simultaneously and autonomously
- You think from a userβs point of view and want to get better at it all the time
Responsibilities
- Defining positioning, go-to-market messaging and launch plans for new product launches and feature updates
- Partner with product, sales, customer success, and channel teams to understand their specific needs and knowledge gaps
- Serve as an advocate for our customers; demonstrating broad expertise and empathy for customer pain points
- Drive cross-functional alignment throughout the go-to-market process to ensure a seamless customer experience, tracking success metrics accordingly
- Craft compelling product messaging and positioning that resonates with target audiences and differentiates us from competitors
- Develop and maintain comprehensive KB articles, FAQs, in-app message/guides, and other self-service resources for internal and external audiences
- Craft compelling sales enablement materials, including battle cards, product presentations, and one-pagers
- Create training materials and resources for CS and channel partners to ensure product mastery
- Manage and optimize product launch campaigns to generate leads and drive product awareness
- Collaborate with the content marketing team to develop engaging content that educates and informs potential customers
- Track and analyze product marketing performance metrics and identify areas for improvement
Preferred Qualifications
- Experience marketing a product with features similar to Steer (e.g., Text & Email Messaging, Online Scheduling)
- Experience developing KB articles and other self-service resources
- Familiarity with sales enablement tools and methodologies
- Experience creating content for channel partners
Benefits
- 100% remote
- 100% employer paid medical insurance
- Flexible PTO with 15 days minimum
- Generous Parental Leave
- 401k
- Learning Stipend
- WFH Equipment
- Chance to work with the latest technology
- A collaborative and innovative work culture
- Opportunities for career growth and development
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