Remote Senior Product Marketing Manager

Summary

Join Unbounce as a Senior Product Marketing Manager to drive awareness and adoption for our expanding product suite by deeply understanding our Ideal Customer Profiles (ICPs). You'll blend product and customer marketing strategies, develop GTM strategies and campaigns, activate new trial users, and refine our ICP through research and distilling customer feedback.

Requirements

• 3+ years of experience in B2B SaaS Product Marketing and/or Customer Marketing
• Experience with Intercom, Pardot, Insightly, Beamer, Klue, and Wynter

Responsibilities

• Develop GTM strategies for new product launches and feature updates in collaboration with Product, Marketing, Customer Success, and Sales
• Manage the product launch roadmap to ensure visibility and alignment across teams
• Create comprehensive launch plans with clear objectives, KPIs, deliverables, and timelines, and facilitate their execution cross-functionally
• Support the development of unified positioning, messaging, and ICP for Unbounce and Insightly’s platform
• Design and optimize activation journeys (e.g., in-app flows, product tours, emails, demos, webinars) to guide trialers in unlocking platform value and converting to paying customers
• Develop educational content (e.g., one-pagers, webinars, tutorials, in-app tours, tooltips) and multi-channel campaigns to drive product awareness, engagement, and adoption of Unbounce’s evolving suite of products
• Leverage the Unbounce community to foster engagement and knowledge-sharing among users
• Identify upsell and cross-sell opportunities within the existing customer base and create targeted campaigns to drive expansion
• Capture and share customer success stories across various channels, including case studies, testimonials, and video interviews
• Gather, analyze, and distill customer data (e.g., feedback, attributes, behaviors) to inform and optimize strategies and share findings with cross-functional teams to support the development of customer-centric product, positioning, and marketing strategies
• Build and refine ICPs, buyer personas, and key segments to ensure a deep understanding of customer needs and preferences

Benefits

• ���� Compensation range $101,832 - $140,000 CAD
• ���� Flexibility and time off
• ���� Health and wellness
• ���� Growth