Remote Senior Product Marketing Manager, Commerce and Payments

Summary

Join Our Team as a Senior Product Marketing Manager to define product positioning, feature packaging, and pricing strategies for financial services solutions, cross-selling valuable services to existing GoDaddy Payments customers.

Requirements

• 7+ years of product marketing experience, with 4+ years in SaaS
• 2+ years of experience in payments or financial services solutions
• Proven experience in customer lifecycle marketing, launching campaigns, developing audiences, and creating ideal customer profiles
• A strong understanding of small business customers and their unique challenges
• Demonstrated ability to develop compelling product messaging and positioning that drives customer engagement
• Experience running experiments and testing within product surfaces to drive data-driven decisions
• Experience working with both self-serve and sales-led B2B go-to-market motions
• A track record of success in launching new products and features
• Experience in conducting customer research and in-market testing

Responsibilities

• Deliver Messaging and Positioning: Craft compelling messaging and positioning for our financial services offerings across various channels
• Customer Research and Insights: Develop insights and recommendations through qualitative and quantitative customer research to ensure our products meet the needs of our target market
• Pricing and Packaging: Support analysis to develop pricing strategies and SaaS bundling that enhance customer value and business growth
• Lifecycle Marketing and Campaign Management: Lead the development and execution of customer lifecycle marketing campaigns, ensuring the right messaging reaches the right audience at each stage of the customer journey
• Audience Development and Segmentation: Develop and refine ideal customer profiles and audience segments to optimize cross-sell opportunities and improve engagement with our financial services solutions
• Experimentation and Testing: Run experiments within product surfaces to test new features, messaging, and offers, using data-driven insights to iterate and optimize for better customer outcomes
• Collaborate on Product Launches: Work within the Product Marketing team to support major product launches, and independently lead the launch of new product features, collaborating with cross-functional teams in marketing, product, and sales
• Competitive and Market Analysis: Conduct thorough competitive and market analysis to inform messaging, positioning, and pricing strategies
• Content Development: Create content for our financial services offerings that drives product consideration and supports sales enablement

Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Incentive eligibility
• Equity grants
• Participation in an employee stock purchase plan
• Parental leave