Social Media Manager

Summary

Join CoinsPaid, a dynamic team passionate about crypto and fintech, as we seek a highly skilled social media marketing manager to drive our social media strategy.

Requirements

• Bachelor's degree or above in the related majors
• At least 3 years of experience in Social Media Management in Company, or in Agency
• Excellent English skills
• Experience in the fintech, payments, crypto is highly appreciated
• Well-versed with the major social media platforms
• Experience in B2B (priority) and B2C (secondary) marketing approaches
• Clear and concise style of communication, with a creative/fun spin when relevant
• Energy and willingness to changes and system shift

Responsibilities

• Develop and execute social media strategy for B2B
• Work closely with the PR Lead, Content, Brand, Performance and WebDev Marketing Teams to develop holistic creative communications campaigns
• Thoroughly plan all the activities due to Strategy and suspecting results
• Produce high-quality, engaging, original content that can be used cross-platform, or work with contractors and agencies on its creation
• Define the most important social media KPI
• Create a regular posting schedule and promote content through social media advertising to ensure brand consistency among all social media platforms
• Build up an engaged audience within our core target audiences and pillars of work
• Engage and build communities
• Track efficiency results on Reach, Engagement Rate, Subscribers, and correlation with general strategy and communication plan