Remote Technical Product Marketing Manager

Summary

Join WordPress VIP as an experienced product marketing manager with a strong mix of technical acumen and business savvy. This is a strategic, high impact role reporting directly to WordPress VIP's Director of Product Marketing.

Requirements

• Have at minimum 3+ years of experience launching successful GTM for B2B products and services
• At least 1 year of experience working in marketing to technical buyers, developer marketing, or related fields
• Have a strong technical understanding of CMS systems, and experience working with WordPress, PHP, or related technologies. Strong plus if you’ve developed your own plugins or themes
• Strong communication skills, capable of switching between business discussions and communication with technical staff
• Have experience working closely with enterprise sales teams on messaging, content, and playbooks
• Have worked in highly cross-functional teams, and have demonstrated accomplishments which showcase your ability to partner with different teams across the company
• Have strong qualitative and quantitative analytical skills

Responsibilities

• Lead our effort to engage with the technical personas involved in a CMS purchase decision
• Develop a detailed understanding of our technical buyers, their challenges, objections, and architectures, and help our sales and marketing teams navigate the buying journey
• Own positioning across the competitive landscape, and drive understanding of our key competitive differentiators and messages that will separate us from the pack
• Enable our sales, business development, and solutions engineering teams to more effectively win technical evaluations
• Produce compelling content that communicates our unique capabilities. You will drive our message to technical buyers, and build content to win mindshare and drive awareness with this key audience
• Launch new products and features to target prospects, channel partners, and the existing WordPress enterprise customer base
• Be a strategic advisor across Product, Engineering, and Sales on roadmap priorities and product strategy