Remote Web3 Business Development, Marketing

Summary

Join our team as a Web3 Marketing Business Development Manager and leverage Key Opinion Leader (KOL) partnerships to enhance our visibility and influence across the DeFi ecosystem.

Requirements

• 3+ years in marketing or business development, with a strong emphasis on KOL engagement within the Web3 space
• Established relationships with KOLs/influencers across multiple platforms, demonstrating a successful track record of partnerships
• A deep, practical understanding of the DeFi landscape, including familiarity with various blockchains, DeFi protocols, and basic on-chain analytics
• Exceptional ability to develop strategic marketing initiatives that are creative and align with broader business objectives
• World-class communication abilities, with a knack for negotiating and maintaining fruitful partnerships
• Experience in managing comprehensive marketing programs, including quests, ambassadors, bounties, and affiliates
• Proficiency in basic design skills, including experience with tools like Canva, to support KOL content strategy and execution

Responsibilities

• Identify and engage with influencers across diverse platforms (Twitter, TikTok, Instagram, YouTube, podcasts) to broaden our reach
• Work alongside the marketing team to develop content strategies that align with both our brand's and KOLs' audiences
• Plan and oversee marketing campaigns, including quest maintenance, and manage ambassador, bounty, and affiliate programs to ensure community engagement and growth
• Allocate budgets for KOL engagements efficiently and monitor campaign performance to optimize ROI

Benefits

• Fully-remote work with flexible working hours
• Work on the bleeding edge of DeFi and crypto
• Learn from other senior high-performing team members
• Team game nights + off-sites + sponsored conference trips
• Budget for learning / professional development / subscriptions