Zesty Paws is hiring a
Retail Media Manager

Summary

Join a dynamic team at Health & Happiness (H&H) Group as Retail Media Manager and contribute to the company's mission of premium nutrition and lifetime wellness. With a focus on e-retail management, you will be responsible for planning and executing retail media search and display campaigns, managing ongoing optimization efforts, and collaborating with cross-functional teams.

Requirements

• 5+ years of experience in e-retail management or a similar role within the digital commerce industry
• SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience
• Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis
• Well-honed communication skills and working with agility in the rapidly evolving world of Commerce & Retail Media
• Strong understanding of e-commerce platforms, digital marketing strategies, and analytics tools

Responsibilities

• Plan and execute retail media search and display campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing
• Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our goals
• Manage agency relationship and ensure flawless execution of agreed upon strategy and goals
• Implement comprehensive e-retail strategies to achieve sales targets and business objectives
• Able to articulate data strategy and deliver recommendations regarding unique targeting opportunities
• Collaborate across our retail teams to solve, improve, build skills and develop thought leadership and best practices
• Optimize product listings, pricing, and promotions to maximize online sales and profitability
• Drive conversion rate optimization (CRO) initiatives to improve the customer journey and increase sales
• Collaborate with the marketing team to develop and execute digital campaigns and promotions