Retention Marketing Specialist

Summary

Join Jackpot's marketing team as a Retention Marketing Specialist and play a key role in executing the CRM and Retention Marketing calendar. You will own the end-to-end campaign process across multiple channels, creating meaningful customer experiences and meeting retention goals. This position requires experience in CRM and retention marketing, proficiency in marketing tools and data analysis, and exceptional copywriting skills. You will develop and manage campaigns, analyze performance, and collaborate with various teams. Jackpot offers a competitive salary, bonus, equity, and benefits comparable to leading tech companies, including health insurance, 401k, paid parental leave, and professional development opportunities.

Requirements

• 2+ years in CRM, retention marketing
• Experience with email marketing platforms and CRM tools (e.g., Optimove, Braze, Salesforce, Iterable, or similar)
• Experience with reporting and data visualization tools (e.g., Tableau, Qlik, Looker, Google Analytics)
• Exceptional copywriting and communication skills
• Experience with HTML/CSS and personalization scripts for Email
• Proficiency in analyzing and interpreting marketing performance data
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Familiarity with email, push, SMS, and retargeting best practices
• Understanding of customer segmentation and personalized marketing techniques

Responsibilities

• Execute the CRM/Retention Marketing calendar, ensuring timely and effective delivery of campaigns
• Develop creative briefs for marketing campaigns, outlining objectives, specifications, and target audience details
• Write compelling and brand-aligned copy for email, push, SMS, and retargeting campaigns
• Coordinate with designers, product managers, developers and analytics teams to bring campaigns to life
• Build and deploy campaigns using CRM tools and platforms
• Develop and manage transactional, batch, and automated campaigns tailored to various customer segments
• Manage the monthly retention marketing calendar
• Continuously A/B test to improve engagement and conversion
• Ensure campaigns align with Jackpot.com’s tone of voice, promotions, and overall brand strategy
• Monitor campaign performance and report on key metrics, including open rates, click rate, conversion rates, and ROI
• Identify trends, share insights, and provide recommendations to improve future campaigns
• Set goals for retention campaigns and track progress
• Collaborate with the marketing team to integrate messaging across all customer touchpoints
• Ensure a cohesive customer journey through personalized, timely, and relevant messaging across email, push, SMS, and retargeting
• Leverage customer data and segmentation to deliver tailored experiences and offers
• Stay informed about customer behavior and preferences, adapting strategies to drive retention and loyalty

Preferred Qualifications

• Creative & analytical thinker with a results-driven mindset
• Collaborative and proactive team player
• Detail-oriented and committed to quality execution
• Curious and eager to learn
• An entrepreneurial spirit to thrive in a startup environment

Benefits

• $80k-$95k base salary + bonus + equity
• The opportunity to have a voice, say, and “leave your fingerprints” on our product and business
• Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
• 401k
• Paid parental leave
• Dedication to Lifelong Learning through our Monthly Speaker Series and Munch & Learns
• Monthly cultural and social events
• A culture of trust and accountability