Sales Development Representative

Summary

Join ActiveProspect as an Outbound Sales Development Representative (SDR) and take a leadership role in outbound prospecting. You will engage high-intent leads, execute strategic outreach, qualify opportunities, and book meetings to drive the sales pipeline. This role requires 4-6 years of outbound sales development experience, preferably in SaaS or lead generation, with a proven track record of exceeding quotas. You will work with a best-in-class tech stack (HubSpot, Salesforce, Clearbit, LinkedIn Sales Navigator) and contribute to shaping messaging and outbound strategies. There's a clear path for growth within the company, with opportunities in sales, partnerships, growth, or customer success. ActiveProspect is a remote-first company offering a collaborative work environment and various benefits.

Requirements

• 4-6 years of outbound SDR or business development experience, with a history of exceeding quota
• Proven ability to build and refine outbound sales strategies that generate high-quality leads
• Experience selling into mid-market and enterprise accounts in a SaaS or lead generation-related industry
• Strong ability to research and personalize outreach to senior decision-makers
• Proficiency with CRM platforms (HubSpot, Salesforce) and sales engagement tools
• Highly self-motivated, strategic, and organized, with a strong sense of accountability
• Passion for sales, marketing technology, and data-driven decision-making
• Ability to travel 10-25% of the time to events and conferences

Responsibilities

• Conduct strategic outbound outreach to target accounts via email, phone, sms, video, and LinkedIn — leveraging a clearly defined ICP and enriched contact data
• Qualify inbound leads from marketing campaigns, product signups, partner referrals, and customer recommendations using lead scoring and enrichment tools
• Book high-quality meetings for Account Executives and ensure a seamless handoff that includes detailed context and lead insights
• Collaborate with marketing, sales, and partnerships to improve campaign effectiveness and share feedback from the front lines
• Leverage tools like HubSpot, Salesforce, Outreach, and LinkedIn Sales Navigator to research prospects, prioritize outreach, and track performance
• Maintain clean, accurate CRM data and keep all interactions and follow-ups documented to support reporting and handoffs
• Test and refine messaging, outreach sequences, and targeting strategies — playing a key role in shaping the outbound motion
• Report on key metrics, including meetings booked, conversion rates, and engagement patterns to help optimize SDR performance and GTM alignment
• Act as a brand ambassador, creating a positive first impression with every prospect interaction
• Work closely with Sales Directors to generate and qualify high-value opportunities
• Analyze and optimize outreach strategies based on performance data and industry trends
• Consistently exceed KPIs, including meetings booked, conversion rates, and outbound activity metrics

Benefits

• A collaborative work environment with the freedom and opportunities of a startup culture
• A global, remote-first company that encourages occasional team get-togethers
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3% of your salary
• Varied options for health, dental, vision, disability, and life insurance