Sales Development Representative

Summary

Join our client, a rapidly growing startup revolutionizing employee benefits, as a Sales Development Representative (SDR)! In this remote, full-time role, you will spearhead pipeline growth by generating high-quality leads through outbound sales, nurturing inbound leads, and collaborating with the sales and marketing teams. You will be responsible for managing the lead flow, ensuring accurate CRM updates, and providing valuable feedback to optimize sales strategies. This position is ideal for a self-motivated individual who thrives in a fast-paced environment and is passionate about HR technology. Success will be measured by key performance indicators (KPIs) such as qualified leads generated, demos booked, and pipeline opportunities created. The application process involves completing an application form and recording a video showcasing your skills.

Requirements

• 1–3 years of experience in outbound sales or lead generation (preferably in a SaaS or B2B environment)
• Proven ability to identify and qualify prospects using cold outreach methods (email, phone, LinkedIn)
• Strong communication skills with the ability to build rapport and engage prospects
• Familiarity with CRM systems (HubSpot, Pipedrive) and sales enablement tools (Apollo, Brevo, Outreach)
• Comfortable working in a high-growth environment and embracing a product-led sales approach
• A proactive and self-motivated approach to generating new business opportunities
• Passion for people operations and HR technology, with a willingness to learn about our solutions

Responsibilities

• Identify and generate high-quality leads using outbound methods, including cold calls, emails, and social media outreach (LinkedIn, etc.)
• Nurture inbound leads, including trial users and marketing-qualified leads (MQLs), and convert them into opportunities for Account Executives
• Use product data and PLG signals to understand product usage patterns and prioritize your outreach
• Continuously test and iterate on outbound messaging to improve conversion rates
• Build and maintain a strong pipeline of qualified leads and book demos for Account Executives
• Manage lead flow and ensure accurate CRM updates in HubSpot or Pipedrive
• Collaborate with the marketing team to refine lead targeting and messaging strategies
• Ensure strong follow-up and nurture relationships with prospects to move them through the sales funnel
• Work closely with Account Executives to ensure smooth handoff of qualified leads and provide key insights to enhance sales conversations
• Provide feedback to the marketing team on lead quality, messaging, and campaign effectiveness
• Collaborate with cross-functional teams to optimize the lead qualification process and contribute to the overall sales strategy