Sales Development Representative – Lead Specialist

Summary

Join ThoroughCare, a leading provider of care management solutions, as a Sales Development Representative – Lead Specialist. You will play a key role in identifying and qualifying potential customers interested in our care management solutions. This involves conducting thorough research, engaging prospects through various channels, and maintaining a CRM system. You will collaborate with the marketing team, execute lead generation campaigns, and analyze metrics to optimize lead quality. The ideal candidate possesses 3+ years of experience in lead generation within healthcare or health technology, strong communication skills, and a passion for healthcare innovation. ThoroughCare offers a competitive salary, comprehensive benefits, and opportunities for professional growth.

Requirements

• 3+ years of experience in lead generation or sales development, ideally within the healthcare or health technology sector
• Strong understanding of the healthcare industry, particularly value-based care and care management
• Excellent research and analytical skills
• Proficient in CRM systems (e.g., HubSpot) and familiar with lead generation tools
• Strong communication skills, both written and verbal, with the ability to engage with healthcare professionals
• Detail-oriented with excellent organizational and time-management abilities
• A results-oriented mindset with a passion for healthcare innovation and a desire to contribute to improving patient outcomes

Responsibilities

• Conduct thorough research to identify potential leads within the healthcare sector, specifically targeting organizations focused on value-based care, care management, care coordination and patient engagement
• Initiate outreach to prospects through emails, phone calls, and social media to assess their needs and qualify them as potential customers based on their fit with ThoroughCare's solutions
• Stay informed about trends and changes in the value-based care industry, including new regulations, emerging best practices, and competitive dynamics, to better inform lead generation strategies
• Diligently maintain and update the CRM system with accurate and current information on leads, including detailed notes on interactions and status updates
• Partner with the marketing team to refine target personas, messaging, and outreach strategies based on market feedback and insights from prospect interactions
• Support the planning and execution of targeted lead generation campaigns, leveraging your understanding of the healthcare market and value-based care to attract high-quality leads
• Track and analyze lead generation metrics, providing insights and recommendations for optimizing lead quality and conversion rates
• Conduct ongoing research into healthcare organizations, payer networks, and industry events to identify new opportunities for lead generation and thought leadership
• Stay current with the latest tools, techniques, and best practices in lead generation, with a focus on healthcare technology and value-based care

Benefits

• Competitive salary with performance-based incentives
• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Opportunities for professional growth and development within a rapidly growing company
• Flexible work environment with potential for remote work