Sales Director

Summary

Join CoLab, a company revolutionizing engineering design with its Design Engagement System (DES), and become our Director of Sales. Lead and mentor a sales team to exceed targets, focusing on consultative selling strategies for significant deals. You will be a hands-on leader, directly involved in sales while building a high-performing team. This role demands expertise in SaaS/cloud selling, enterprise sales, and Salesforce, along with a proven track record of scaling sales teams and achieving substantial ARR growth. The ideal candidate is a strategic, action-oriented, and inspiring leader with a player-coach mentality and a commitment to equity and inclusion. CoLab offers attractive compensation, comprehensive benefits, and a strong commitment to work-life balance.

Requirements

• SaaS/cloud selling experience : Proven success selling into technical buyers and enterprise customers within complex organizations
• Enterprise sales expertise: Experience closing 5-figure and 6-figure deals, ideally with contracts of $250k+/year, and using consultative sales methods in undefined product categories where educating and coaching the buyer is essential
• Salesforce expertise: Demonstrated experience managing a sales pipeline and reporting performance metrics using Salesforce to make evidence based decisions
• 7+ years of sales leadership experience: Successfully directing and scaling sales teams, driving $5M-10M+ New ARR annually
• Player-coach mentality: Comfortable working at both the strategic level and in the trenches, contributing directly to deal closures while guiding the team
• Proven track record in recruiting and scaling teams: Demonstrated success hiring, developing, and retaining top talent in a remote or hybrid environment
• Remote experience : Familiarity with managing and motivating remote sales teams, while maintaining strong performance and engagement

Responsibilities

• Recruit, develop, and retain top talent: Provide effective sales coaching, career development, and performance management to build a world-class team of Account Executives, Account Managers and/or Strategic Account Directors
• Be a hands-on leader: Lead by example, jumping into deals when necessary to evangelize the product, engage prospects, and help the team close large contracts
• Expand sales within existing customers: Identify upsell and cross-sell opportunities to grow business with our current client base
• Inspect and refine the sales process: Dive deep into the sales pipeline, driving daily improvements and ensuring effective execution of sales strategies
• Performance reporting: Report on sales performance, pipeline movement, and forecasts to the SLT on a daily/weekly basis using Salesforce for accurate data tracking
• Market feedback: Monitor customer, market, and competitor activity, sharing key insights with the SLT and other teams to inform the product roadmap and go-to-market strategy
• Experiment and innovate: Test new sales strategies to improve Annual Recurring Revenue (ARR) and overall sales efficiency
• Collaborate cross-functionally: Work closely with Marketing, Customer Success, and Product teams to align campaigns, content, and the product roadmap with sales goals

Preferred Qualifications

• Strategic and action-oriented: Able to create and iterate on a go-to-market strategy, delivering a repeatable sales model with consistent results
• Inspiring leader: You are competitive, compassionate, and willing to put in the hard work needed to drive results while building a strong team culture
• Inspection expert: You have a deep understanding of the sales process and pipeline, and are able to implement improvements on a daily basis
• Excellent communicator: You can simplify complex technical topics and explain them in clear, concise ways for a variety of audiences
• Process-driven yet flexible thinker: You balance structure with creative problem-solving to win deals quickly
• Equity advocate: You embrace inclusivity, modeling and advocating for equitable practices in team management and sales

Benefits

• Attractive compensation
• Comprehensive benefits
• Strong commitment to work-life balance