Sales Director

Summary

Join Persado, a leading Motivation AI platform company, and drive new business growth in the US Financial Services vertical. You will lead end-to-end sales motions, collaborate with cross-functional teams, build and manage a healthy sales pipeline, and develop strong relationships with potential partners. This role requires 8+ years of B2B enterprise sales experience, including new logo acquisition and customer relationship growth, and 5+ years selling to Financial Services executives. You will need strong storytelling, consultative selling, and communication skills. Persado offers a hybrid work model, competitive compensation, generous benefits, professional growth opportunities, and a strong emphasis on career development.

Requirements

• 8+ years of B2B experience with a proven track record in enterprise sales, including new logo acquisition and customer relationship growth
• 5+ years of experience selling into Financial Services / Banks at the executive level
• Ability to manage complex deal cycles and expand relationships post-sale through strategic customer engagement
• Strong storytelling ability for both technical and business audiences, especially C-suite stakeholders
• A consultative, value-based approach to selling and relationship building
• Excellent verbal and written communication skills; able to tailor messages to multiple personas
• Entrepreneurial spirit with a collaborative mindset and a structured, results-driven approach

Responsibilities

• Drive new business growth in the US Financial Services vertical through strategic prospecting, engagement, and consultative selling
• Lead end-to-end sales motions including account mapping, stakeholder engagement, solution value articulation, and contract negotiation
• Collaborate cross-functionally with Solutions Consulting and Customer Success teams to develop business cases and compelling value propositions that align with prospect and customer goals
• Build and manage a healthy pipeline for new prospects
• Maintain strong visibility and documentation within CRM to support both new sales and customer success motion tracking
• Develop and manage relationships with potential partners to accelerate pipeline development
• Prospect via email, phone, LinkedIn, and partner networks with a strategic, personalized approach
• Become a trusted advisor and strategic partner to C-level stakeholders, positioning Persado’s Enterprise AI as a long-term value driver

Preferred Qualifications

• Familiarity with MarTech/AdTech ecosystems and digital marketing strategy is a strong plus
• Comfortable working in a high-growth, dynamic environment and adapting to evolving customer needs

Benefits

• Persado’s hybrid working model empowers both remote and in-office work equitably
• Competitive and equitable compensation
• Generous benefits packages globally
• We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
• Employee Enrichment Fund to pursue a passion or upgrade your home office
• Structured onboarding program to ensure a confident start and long-term success for new hires
• Strong emphasis on career development and mobility, continuous feedback loops and performance management
• Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
• #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more