Salesforce Marketing Cloud Specialist

Summary

Join New Era Technology, a global company with over 4,500 professionals, where we prioritize a team-oriented culture and personal/professional development. This role focuses on planning and executing email and mobile messaging campaigns, partnering with campaign management to create personalized content. You will perform day-to-day email marketing activities, work with various teams, and utilize workflow management systems. Success requires strong communication, organizational skills, and experience in outbound email marketing. New Era values respect, honesty, integrity, diversity, inclusion, and safety.

Requirements

• 1-year hands-on experience in outbound e-mail marketing
• Must have strong workflow management experience and ability to balance multiple projects with tight timelines
• Exceptional communication and account management skills
• Must be highly organized with exceptional attention to detail

Responsibilities

• Perform day-to-day email marketing activities including but not limited to, drafting creative briefs, testing, QA, and performance
• Work with Digital Communications Manager (Planning and Execution) to schedule all emails
• Work with Campaign Managers on creative briefs using industry best practices and learnings from Kroger’s email performance
• Utilize various workflow management systems to approve and deliver all necessary assets to Digital Communications Developers for coding
• Interface with targeting teams to ensure proper lists and validate audience size
• Serve as ongoing resource for Campaign Managers and Creative Services to ensure optimal output and efficient processes
• Use data and insights to evaluate effectiveness of digital communications
• Share digital communications best practices and processes with various stakeholders
• Must be able to perform the essential functions of this position with or without reasonable accommodations

Preferred Qualifications

• Bachelor’s degree in marketing, Business or related area preferred
• Experience working on complex email campaigns
• Experience using marketing cloud solution (e.g. Salesforce)
• Digital communications experience with multi-channel retailer preferred
• Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals