Remote Search Engine Marketing Manager

Summary

Join Zuora's marketing team as a Search Engine Marketing Manager to shape the company's digital presence and drive customer acquisition through paid search channels.

Requirements

• 3-5 years of hands-on experience managing paid search campaigns
• Proven track record of successfully executing and optimizing paid search campaigns with measurable results
• Familiarity with tools such as Google Ads, Bing Ads, and other search platforms
• Strong understanding of paid search reporting and analysis
• Proficiency in web analytics, with extensive experience in GA4

Responsibilities

• In collaboration with the Senior Digital Marketing Manager, develop search engine marketing (SEM) strategies that efficiently meet business objectives
• Manage setup and execution of paid search strategy, including configuration of account settings, tracking implementation, creation and organization of ad groups, writing of compelling ad copy, identification and refinement of keywords, and audience targeting
• Implement and optimize advanced bidding strategies to maximize ROI, including automated and manual bid adjustments
• Continuously monitor campaign performance, making real-time adjustments to bids, budgets, and targeting parameters to ensure alignment with business goals and KPIs
• Conduct A/B testing on various elements of the campaigns (e.g., ad copy, landing pages, targeting criteria) to drive continuous improvement and learning
• Manage campaign budgets, ensuring efficient allocation of resources across different campaigns and adjusting spend based on performance data and strategic priorities
• Collaborate with cross-functional teams to communicate regular reporting updates to leadership, highlighting key metrics, trends, and insights
• Make data-driven recommendations for campaign improvements to support the overall strategy
• Participate in quarterly planning and provide performance forecasts
• Stay informed about the latest trends and best practices in paid search and digital marketing to contribute ideas for optimization

Benefits

• Competitive compensation
• Corporate bonus program and performance rewards
• Company equity
• Retirement programs
• Medical, dental and vision insurance
• Generous, flexible time off
• Paid holidays
• Wellness days and company-wide end-of-year break
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing