Senior Product Marketing Manager

Summary

Join Addepar's expanding Product Marketing team as a Senior Product Marketing Manager. This highly visible role focuses on driving acquisition, engagement, and retention within the fastest-growing enterprise and institutional client segment. You will develop and execute product marketing strategies, build relationships with sales teams, and create compelling messaging. The ideal candidate possesses 4-8 years of product marketing experience, ideally in B2B SaaS, financial services, or fintech. You will collaborate with cross-functional teams, manage product launches, and produce thought leadership content. This is a strategic role for Addepar's growth, offering a competitive salary and benefits package.

Requirements

• 4-8 years of product marketing experience
• Full stack product marketer with experience researching client segments and developing strong value propositions and associated content
• Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
• Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
• Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption
• Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
• Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
• Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital

Responsibilities

• Develop a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals
• Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, customer journey, and sales cycle
• Build deep working relationships with the growing, dedicated sales and relationship management teams supporting their rapid growth and expansion
• Define product positioning and craft compelling product messaging that clearly articulates the Addepar’s value proposition in the market and resonates with the target audience
• Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions and use cases
• Manage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teams
• Produce regular thought leadership and product educational content to build brand awareness and solidify Addepar’s leadership in the space
• Research and monitor market, industry and competitive landscape identifying key trends and competitive positioning
• Scope, build and launch resource hub inclusive of client education and co-branded marketing materials items

Preferred Qualifications

Experience with B2B SaaS, financial services or fintech

Benefits

• Bonus
• Equity
• Benefits