Sem Account Manager

Summary

Join lastminute.com as a Paid Search Account Manager and drive growth in SEM campaigns. You will manage large-scale accounts, identify new opportunities, and collaborate with internal teams to optimize bidding strategies and develop automation solutions. This hybrid/remote role based in Madrid, Spain or Portugal requires 4-5 years of Performance Marketing experience with a focus on SEM, advanced Excel skills, and strong analytical abilities. You will be responsible for delivering performance reports, addressing campaign issues, and establishing new processes. Lastminute.com offers a shorter working week, flexible hours, remote work possibilities, professional development opportunities, and various other perks.

Requirements

• Proven Performance Marketing experience, 4-5 years with a preferred focus on SEM
• Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
• Very data-oriented, strong analytical and numeracy skills
• Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
• Experience in managing large budgets for Paid Search campaigns
• Web analytics experience, e.g. Google Analytics, etc
• Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
• Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns

Responsibilities

• Drive growth and optimization in SEM campaigns, managing large-scale accounts and identifying new opportunities to maximize traffic and revenue
• Collaborate with internal teams to enhance bidding strategies, develop automation solutions, and improve campaign performance
• Contribute to knowledge-sharing initiatives and implement industry best practices to ensure lastminute.com remains competitive in the travel industry
• Full ownership of performance for a specific market or product area
• Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
• Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
• Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
• Optimise accounts to target, management of roadmaps and ensuring timely delivery
• Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
• Establish new processes and improve existing campaigns with automation solutions
• Support internal sharing of knowledge through training and coaching
• Adherence of Performance Marketing best practice at all times
• Develop your own product knowledge as tools/products evolve/change

Preferred Qualifications

• Minimum knowledge of Mysql, BigQuery
• Understanding of A/B test tools
• A good understanding of App Campaigns channel is a plus
• German as secondary language is a plus

Benefits

• An inclusive, friendly, and international environment (you’ll be working with colleagues from +10 countries and over 48 nationalities)
• Shorter working week (36h as full time), with a half working day on Fridays
• Flexible start and end of the working day
• Possibility to work from anywhere for a period of time per year defined according to local regulations
• Fri-Yays: half a day on Friday morning with a no-meeting mandate and dedicated to personal growth, learning and training and/or focus time. We’ll make the most of this time while keeping our accounting deadlines and workload in mind
• Access to e-learning platforms (e.g. Discovery, O’reilly – depending on the department), professional and managerial skills development training paths
• 2 paid days off per year for volunteering purposes
• Occasional social events to foster connections among colleagues
• Travel industry discounts and flash exclusive staff fares
• We support our employees through life’s significant moments with leave options (e.g parental responsibilities, marriages, bereavements, relocations, etc.) in line with local laws