Senior ABM Campaign Manager

Summary

Join Go1's dynamic marketing team as a Senior B2B Account-Based Marketing (ABM) Campaign Manager and develop, execute, and optimize targeted marketing campaigns for high-value enterprise and mid-market accounts.

Requirements

• 5+ years of B2B marketing experience, with at least 3+ years specifically in account-based marketing or enterprise marketing
• Proven track record of successfully managing ABM campaigns for high-value accounts, driving revenue growth, and achieving measurable results
• Deep understanding of ABM strategies, methodologies, and tools (6Sense, Qualified, Mutiny, or similar)
• Experience working closely with sales teams to align marketing efforts with account strategies
• Strong analytical and data interpretation skills to assess campaign performance and make data-driven decisions
• Ability to craft and execute multi-channel campaigns, including email, digital advertising, social media, events, and direct mail
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels

Responsibilities

• Develop, implement, and manage end-to-end ABM campaigns for target accounts
• Identify key account segments, map customer journeys, and build multi-channel marketing strategies to reach decision-makers at target accounts
• Create highly personalized content and experiences that resonate with each account’s unique challenges and needs
• Drive and execute the local ABM event strategy, including lunch & learns and online events (webinars) to nurture target accounts throughout the funnel
• Partner with sales, product, and customer success teams to ensure alignment on ABM goals, strategies, and tactics
• Lead cross-functional teams to execute campaigns, from concept to completion, including creative, product marketing, sales enablement, and digital teams
• Act as the ABM subject matter expert within the organization, educating and evangelizing ABM best practices
• Utilize marketing automation tools and CRM data to design, track, and optimize ABM campaigns
• Analyze campaign performance, generate insights, and report on KPIs such as account engagement, pipeline creation, and revenue influence
• Continuously optimize campaigns based on data-driven insights, experimenting with new tactics to drive higher engagement and ROI
• Collaborate with content teams to develop personalized messaging, landing pages, and marketing assets for specific accounts and industries
• Craft custom proposals and experiences tailored to key stakeholders within target accounts

Benefits

• Competitive incentive plan in addition to salary
• Employee Stock Option Plan
• Insurance benefits with generous premium coverage
• Flexible approach to work
• Monthly work from home or transport reimbursement
• One time work from home office set up budget
• Unlimited access to the Go1 Learning Hub, and mentorship program
• Professional development fund
• Volunteer leave to give back to the community
• PTO + Wellbeing days
• Flexible public holidays - take the days off that are important to you, swap out the ones that are not
• Family planning & parental leave, plus support for parents returning to work
• Wellness initiatives and an Employee Assistance Program