Senior Marketing Analyst

Summary

Join Ada as we seek a Sr. Marketing Analyst to drive pipeline growth through full-funnel optimization and lead routing, leveraging strong analytical skills and experience with data analytics and visualization tools.

Requirements

• Degree in Math, Statistics, Economics, or similar field
• 5+ years experience in data analytics/science, business analytics, or marketing analytics
• Strong understanding of marketing/sales funnel analytics and performance metrics
• Proficiency in data analysis and visualization tools (i.e., Looker, SFDC, Google Analytics, HockeyStack, etc.)
• Experience with A/B testing, media mix modeling, and multi-touch attribution
• Experience optimizing for website performance and SEO (Google search console)
• Track record leveraging large dataset to develop recommendations and implementation plans
• Excellent written and verbal communication skills with strong executive presence and proven ability to rally others around a vision

Responsibilities

• Define and execute strategies for growing the sales pipeline through full funnel optimization, from paid/organic campaigns, to lead routing and conversion
• Provide recommendations to marketing leadership to inform overall strategy and pipeline generation efforts
• Develop and maintain an pipeline attribution model and provide recommendations to efficiently growth pipeline
• Monitor competitive environment to ensure our performance marketing strategy is positioned for success
• Build tools, dashboards and reports to monitor performance of pipeline generation efforts
• Analyze conversion performance of existing web pages; provide recommendations for improvement
• Improve SEO of key pages by recommending technical changes (e.g., HTML structures) and content changes (e.g., keywords, page layout, additional blogs)
• Work collaboratively with Marketing Operations to ensure leads are processed according to agreed SLA

Benefits

• Competitive salary
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan