Senior Associate, Influencer Growth Marketing

Summary

Join Nutrafol as a Senior Associate, Influencer Growth Marketing and support the execution and optimization of our performance influencer program. You will acquire and scale high-converting creators across Instagram, TikTok, and YouTube to drive sales and grow new customer acquisition. This role requires managing high-budget influencer campaigns, building a robust pipeline of new talent, and maintaining strong relationships with creators and partners. You will track campaign performance, optimize to hit growth KPIs, and collaborate with cross-functional teams. The ideal candidate thrives in a fast-paced environment and has a passion for social media, data, and results. This is a fully remote position with a competitive salary and benefits package.

Requirements

• 2–4 years experience in influencer or affiliate marketing, with a strong focus on performance outcomes (sales, CPA, ROI)
• Experience within a DTC or eCommerce company is required
• Demonstrated ability to manage high-volume partnerships, juggle multiple projects, and hit quantitative targets
• Strong analytical mindset, you live in spreadsheets, love performance metrics, and know what moves the needle
• Familiarity with influencer tools such as Shopmy, Impact.com, LTK, and Google Workspace
• Passion for the beauty, wellness, and health space, with an eye for creators who convert
• Excellent communicator — both internally with cross-functional teams and externally with talent/agents
• Highly organized, adaptable, collaborative, and eager to grow within a high-performance team

Responsibilities

• Identify, source, and activate top-performing creators (with a focus on mid-tier and macro influencers) with proven sales-driving capabilities
• Manage end-to-end influencer high-budget, always-on influencer campaigns with a focus on acquisition, ROAS, and CPA, including talent curation, negotiations, contracting, creative approvals, and performance reporting
• Build and maintain a robust pipeline of new influencer talent optimized for new customer acquisition
• Maintain strong relationships with creators, talent agencies, and platform partners (e.g., GRIN, LTK, ShopMy) to grow a high-performing influencer network
• Track campaign performance daily, weekly, and monthly, owning targets and continually optimizing to hit growth KPIs
• Monitor and ensure timely delivery of content and results across platforms
• Support the rollout of new products, promotions, and key marketing moments via the influencer channel
• Collaborate cross-functionally with brand, paid media, creative, and analytics teams to build integrated campaigns
• Propose and test innovative approaches to improve influencer efficiency and scalability

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs