Senior B2B2C Marketing Manager

Summary

Join Health-E Commerce as the Senior B2B2C Marketing Manager and develop and execute integrated marketing strategies to drive growth for FSA Store and HSA Store, primarily through B2B2C channels. You will optimize customer acquisition and retention for business partners and end consumers, educating them on healthcare and wellness benefits. This role requires a creative, data-driven marketer with integrated marketing experience across digital channels. You will collaborate with cross-functional teams, manage campaigns, and provide regular performance reports. The ideal candidate possesses strong analytical and communication skills and a proven track record in B2B2C marketing within relevant industries. This is a fully remote position offering competitive compensation and benefits.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 6+ years of integrated marketing experience, with a proven track record in B2B2C marketing within e-commerce, health, wellness, or consumer goods industries
• Expertise in digital marketing (email marketing, content marketing, etc.), with a strong understanding of e-commerce strategies and tools
• Proven ability to manage and optimize omnichannel campaigns and generate meaningful, measurable results
• Strong analytical skills with experience in data-driven decision-making, customer segmentation, and campaign optimization
• Excellent project management skills, with the ability to prioritize multiple initiatives, meet deadlines, and work collaboratively in a fast-paced environment
• Excellent communication skills, both written and verbal, with the ability to influence stakeholders and align teams around common goals

Responsibilities

• Lead integrated marketing initiatives across all brands to drive customer acquisition, brand awareness, and retention, using both B2B and B2B2C strategies
• Develop comprehensive marketing plans that include clear objectives, tactics, timelines, and KPIs for B2B partner engagement, B2B2C customer acquisition, and e-commerce growth
• Optimize campaigns, conversion rates and retention efforts by leveraging data and analytics to improve customer acquisition, product adoption, and lifetime value
• Develop and execute brand content strategies that drive consumer engagement and acquisition related to FSA/HSA benefits and flexible spending
• Collaborate with creative teams to produce marketing materials such as landing pages, email packages, educational content, digital banners, one pagers, and such—ensuring consistency in messaging and voice across all channels
• Cultivate and manage relationships with the Sales team and external partners by being the go to partner between marketing and sales
• Develop and execute joint campaigns with partners to drive consumer engagement and expand product offerings, ensuring alignment on campaign goals, messaging, and performance metrics
• Provide sales teams with the marketing support and collateral they need to engage B2B partners and drive business development
• Use data and analytics to monitor campaign performance and generate insights that optimize strategy across B2B and B2C channels
• Track KPIs related to campaign effectiveness, including customer acquisition cost (CAC), return on investment (ROI), customer lifetime value (CLTV), and conversion rates, providing regular reports to leadership
• Continuously improve the customer experience and marketing ROI through A/B testing, customer segmentation, and personalization tactics

Benefits

• Compensation: $110,000 - $140,000
• Discretionary Annual Bonus Eligibility: Up to 15%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours