Senior Campaign Manager

Summary

Join us at Nextiva, a forward-thinking company changing the game with a conversation-centric platform that unifies team collaboration and customer experience. We're seeking an experienced Senior Campaign Manager to drive pipeline growth and engagement across all channels.

Requirements

• 8+ years of experience in demand generation for Mid-Market/Enterprise B2B SaaS; experience within the contact center sector is highly desirable
• Deep knowledge of funnel metrics and strategies for generating and accelerating qualified leads, pipeline velocity, and conversion
• Proven expertise in campaign strategy, development, execution, and performance measurement, with a focus on content-driven demand generation
• Proficiency in marketing automation tools and Salesforce for campaign tracking, lead management, and reporting
• Strong analytical skills to derive actionable insights and optimize programs
• Excellent project management abilities for effective program delivery and cross-functional alignment

Responsibilities

• Develop and Manage Campaigns: Oversee end-to-end campaign execution, from initial development and timeline creation to budget management and performance tracking, collaborating with cross-functional teams
• Execute Multi-Channel Content Programs: Lead integrated marketing efforts across a variety of tactics—including content, webinars, 3rd party media, field events, and nurture programs—to engage prospects and existing clients
• Collaborate for Consistent Messaging: Partner with product marketing, content creators, and sales teams to ensure that messaging is cohesive, resonant, and tailored for target markets, personas, and specific campaign goals
• Data-Driven Optimization: Measure, analyze, and report on campaign performance in collaboration with the data analytics team, using insights to refine strategies and drive growth efficiently
• Sales Funnel Alignment: Collaborate with XDR teams to monitor funnel activity, align marketing and sales efforts, and support campaigns with relevant content, lead nurturing, and efficient follow-up
• Champion Mid-Market GTM: Act as a key advocate for Mid-Market GTM initiatives, educating internal teams and guiding best practices for broader organizational alignment

Benefits

• Health - Multiple health plan options to suit your needs, including medical, dental, vision, and telemedicine coverage
• Insurance - Life, disability, and supplemental indemnity plans
• Work-Life Balance - Flexible Time Off (FTO) for salaried employees, PTO for hourly employees, Paid Sick Time (PST), paid parental bonding leave, and paid holidays
• Financial Security - 401(k) with company match, Health Savings Accounts with company contributions, Dependent Care FSA
• Wellness - Employee Assistance Program and comprehensive wellness initiatives
• Growth - Access to ongoing learning and development opportunities and career advancement