Senior Campaign Operations Manager

Summary

Join Samsara's global Marketing Operations team as a Senior Campaign Operations Manager and drive the success of marketing campaigns. You will develop and implement efficient campaign workflows, leverage marketing automation platforms, collaborate with cross-functional teams, and analyze key metrics to maximize ROI. This remote position, open to US candidates outside specific metro areas, requires 8+ years of email marketing experience and expertise in marketing automation tools. You will be responsible for creating and optimizing email sequences, ensuring data consistency, and improving campaign effectiveness through A/B testing and other techniques. Samsara offers a competitive compensation package and benefits, including health benefits and flexible working arrangements.

Requirements

• 8+ years hands on email marketing, campaign operations or digital marketing experience, preferably in B2B tech
• Successful ownership of campaign execution in Marketo or similar marketing automation tooling (e.g. Eloqua, Hubspot, Pardot) including managing intake process, audience segmentation, program build out, content production, and QA workflows
• Experience managing campaigns across multiple regions, ensuring localization and alignment with targets while maintaining globally consistent brand messaging
• Thorough understanding of email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices
• Experience evaluating campaign performance metrics and using A/B testing, personalization, and content optimization to improve outcomes
• Passionate about leveraging technology to drive innovation and efficiency
• Highly organized with exceptional attention to detail
• Ability to evaluate and prioritize initiatives based upon context and expected ROI
• Strong written and verbal communication skills and great collaborator with cross-functional teams

Responsibilities

• Develop and implement efficient campaign intake, workflows, and processes
• Leverage marketing automation platforms (Marketo, Iterable) integrated with CRM systems (e.g., Salesforce) and data platforms (e.g., CDPs) to ensure data consistency and effectiveness in campaign execution
• Collaborate with cross-functional teams in Marketing and Sales to align campaign goals and strategies
• Create, track, and improve on email marketing sequences and lead nurture tracks
• Ensure all campaigns (e.g. thought leadership, customer lifecycle, ABM, etc.) are supported by the appropriate amount of marketing automation to achieve objectives
• Collaborate with your peers globally to ensure content is accurate and aligned with global programs and full quality assurance is applied to all assets and personalization
• Analyze key metrics such as conversion rates, click-through rates, and ROI to inform data-driven decisions
• Implement A/B testing and other experimentation techniques to improve campaign effectiveness
• Apply marketing technology and best practices to support global marketing OKRs
• Identify opportunities to automate repetitive tasks and improve operational efficiency
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Marketo certified (expert or above) and Iterable certified (foundations or above)
• Intermediate to advanced user of Salesforce, Hightouch, Leandata, Zoom, Contentful, ON24, 6sense, and Splash
• Proficiency with HTML and CSS
• Prior experience in Marketing Services or agency capacity
• Previous change management experience transitioning operational responsibilities (either outsourcing or insourcing)
• Experience leading/managing a Marketing Automation or Campaign Operations team/function

Benefits

• Competitive total compensation package
• Employee-led remote and flexible working
• Health benefits
• Samsara for Good charity fund